Main Competitor Analysis + Spend Report

Once you've identified your top 1-2 main competitors, use this report to get a full picture of their website's presence and where they're spending their marketing dollars. You'll see their organic and paid search traffic, use of display advertising, and backlinks. 
 
Analyze a competitor's site and get: 
Overview of any domain's overall search engine presence
Instant analysis of a website's top keywords
Analysis of paid search traffic (Google Search)
Summary of display ads (Google Display)
 
Why should I use this report?
Competitor analysis, coupled with a spend report, can provide insight into your competitor's marketing strategy. This report can allow you to understand which parts of their site need the most improvement and where you have a chance to surpass the competition.