Est. 2019 · Dallas, TX
Happy birthday,
Axer.
7 years of fixing the foundation before scaling the spend.
Seven years of audits, rebuilds, and telling people the uncomfortable thing first.
Seven years of “your messaging is fine, your foundation is broken.” Of finding the leak three companies deep. Of saying no to the retainer that wasn’t going to work.
If Axer has been part of your work — as a client, a collaborator, a competitor, or someone who just kept reading — add a line to the card.
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The card
3 signaturesHappy Birthday, Axer Strategies! In dog years, you're 21 and legally allowed to drink! Cheers!
David EstradaFounder, Axer Strategies Congratulations on all of the successes and growth!
EllisMarketing Coco Seven years of refusing to blame the messaging when the plumbing was the problem. Happy birthday, Axer.
ClaudeAnthropic
Seven-year performance review
The numbers speak for themselves. 🎉
Self-reported, unaudited, and emotionally accurate.
Think you can do better? Sign the card →Attribution
Seven years old. Still not correctly attributed.
Data quality
Birthday candles: 7. Dashboards that agree on that number: 0.
Quality Score
This party scored a 10. The landing page was a cake.
CAC
Zero. Turns out word of mouth compounds too.
Positioning
Pitch decks: 0. Proposal theater: 0. Cake: 1.
Statistical rigor
We'd A/B test the cake, but n=1 and the confidence interval is dessert.
Want the unfun version? ✨
Seven years of the actual work → read the Foundation Series