Marketing consulting · Dallas, TX
Axer is a marketing consulting firm in Dallas, working with B2B companies across the United States. Every engagement starts with the same question: what is actually true about your marketing system? Often the answer is a leak nobody had found. Sometimes it is that the foundation holds and the real constraint is somewhere else — which is a finding worth having before you spend another dollar scaling. Some clients need the diagnosis. Some need the rebuild specified so their team can build it. Some need a strategist in the room every week. The work below is the full menu, and it is deliberately short.
What we do not do
No social media execution. No one-off creative projects. No channel execution at all — we do not log into your ad, email, CRM or analytics platforms and run them. If that is what you need, we will say so in the first call and point you somewhere good.
01Diagnose
Start here · Fixed-scope diagnostic
Marketing Infrastructure AuditThe starting point for most engagements. We map your full marketing system — tracking, attribution, content, campaigns, CRM — and find where it leaks before you spend another dollar scaling.
Starting at $7,500 · fixed scope, quoted before we start
See how the diagnosis works →02Map
Project
Campaign Architecture & Attribution DesignRebuild the circuit from click to revenue. Campaign structure, tracking health, and attribution that makes every future dollar measurable.
See how the rebuild gets specified →03Compound
Retainer, capped scope
Strategy ConsultingOngoing strategic counsel on a capped-scope retainer. The thinking layer for your marketing team — not extra hands for execution.
How the retainer works →03Compound
Interim bridge
Interim Marketing LeadershipA bridge while the seat is empty. We hold direction, define what the permanent role needs to be, and hand over documentation the next hire can start from. For long-term part-time leadership we introduce you to our network instead.
When a bridge is the right answer →Who does what
Almost every firm that sells a marketing audit also sells the work the audit recommends — which means the audit reliably concludes you should hire them. We do not sell the implementation. That is the whole reason the diagnosis is worth something: it can end with “this does not need us,” and sometimes it does.
Not every engagement starts from something broken. Plenty of companies come in running well and wanting to know what the next constraint is before they scale into it. The diagnosis is the same either way — and because we do not sell the fix, it is free to come back saying the foundation holds.
If what you need is hands on the work rather than a diagnosis, we will tell you on the first call and point you somewhere good.
“Strategizing with David Estrada from Axer Strategies and then letting our teams take action and execute the plan has been how we've managed our partnership over the last year. Our plan included CRM and website design management, a rebranding of our clinical research company, email marketing, and SEO optimization, along with management of our social media. David and his team pushed us to the top of the search engine results which has been amazing. If you're looking for help solving a marketing problem, this is the team you need!”
“Working with David calmed my concerns; he instilled courage in me by giving me a plan. His attention to detail and his ability to explain complex concepts in a manner I could understand were clear from the outset. He developed a strategy for my business and presented it cleanly, clearly, and with research to support his findings. He knows his stuff from start to finish and in granular detail. David works hard, and it remains abundantly apparent he deeply cares about his clients' success. I consider David integral to the success I have achieved since opening my doors.”
“Creative, innovative, and honest is how I would describe David's work and ethic. Each client is received with undivided attention throughout the entire process. His strategy development is detailed, clear, and concise, which makes goals easy to track. His strong understanding of a solid strategy is extremely helpful to my job as a project manager. If you are in the market for new ideas, David is a great collaborator and can provide the level of support your business needs.”
Find the leaks.
We audit your marketing infrastructure to find what's actually broken beneath the messaging — the invisible foundation that's leaking spend and stalling results.
Connect the system.
We map the tools, channels, and data into one coherent system so every part reinforces the others instead of firing in isolation.
Build what lasts.
We build systems that compound over time — not campaigns that reset every quarter — so growth keeps building on itself.
None of this is improvised per client. The argument for fixing the system before scaling the spend is written out in full across seven chapters on why marketing spend stops compounding, read in order — tracking, attribution, campaign architecture and the order of operations that fixes them.
If you are earlier than that and still deciding who to bring in, which consulting relationships produce results and which waste both parties’ time names the mismatch plainly, including who would be better served by someone else. If the symptom you are seeing is leads that do not convert, start with why a conversion problem is usually a measurement problem. If you have already changed agencies once and the numbers did not move, the case that the circuit was broken before they arrived is the one to read.
Background on who does this work and where it came from is on the page about David Estrada and Axer’s sixteen years.