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Estimate your marketing budget with our interactive calculator. Get tailored recommendations based on revenue and growth goals. Start planning today! What should my marketing budget be? Estimate your ideal marketing budget with our interactive calculator. Get tailored recommendations based on your revenue and growth goals. Make data-backed decisions. Use this tool to see whether you're underinvesting, overspending, or right on track. Just input your revenue, growth targets, customer value, and acquisition costs—then get an instant snapshot of what your marketing investment should look like. What You’ll Need to Use This Tool: Your current annual revenue Your desired revenue growth percentage The average lifetime value of a customer (CLV) Your current cost to acquire one customer (CAC) Your new customer target Benchmarks The industry benchmark percentage typically ranges between 5% and 20%, depending on the industry and growth goals. For instance: • Conservative Growth: 5-7% • Moderate Growth: 8-12% • Aggressive Growth: 13-20% Example: What This Looks Like in Practice Imagine you’re running a B2B service business with $1.2M in annual revenue, and you want to grow by 30% this year. Based on industry benchmarks, you’d typically allocate 10% of your revenue to marketing. Your average customer is worth $2,000 over their lifetime (CLV), and it costs you around $1,500 to acquire one (CAC). You’re aiming to bring in 200 new customers this year. Here’s how the numbers break down: Base Marketing Budget: $120,000 Growth Multiplier: 1.3 (based on your 30% growth goal) Adjusted Budget for Growth: $156,000 Marketing Investment: $300,000 (CAC × 200 customers) Revenue from New Customers: $400,000 Total Profit: $100,000 Expected ROI: 33% Break-Even Point: 78 new customers Budget Alignment: You’re investing $144,000 more than the target marketing budget—something to consider when planning your strategy. This example helps you understand how each input contributes to your recommended marketing budget and performance forecast. Use your own numbers to see how things shift. 💬 Need a second opinion? Contact Us Use our marketing assessment tools below to get a better picture of how your current marketing plan is working. Maybe you'll find out that you're already doing everything perfectly! But, if that's not the case, the following tools can help show you where to start with your marketing strategy. Website Audit Listing Audit Third Party Tools LET'S GET STARTED Let's do this your way. When you're ready to take the next step for your brand, call, text, email, or connect with us on social media. info@axerstrategies.com 469-447-8858 Find us on LinkedIn

In addition to our core team, we've built a deep bench of subject matter experts who bring specialized marketing skills and years of experience to your strategy. MARKETING SOLUTIONS WITHOUT BOUNDARIES Axer Strategies Services In addition to our core team of marketing experts, we've built a vast network that brings specialized skills and years of experience to the table. But we've designed our business model so you only pay for those experts if and when you need them. By providing flexible and customized solutions, Axer ensures your marketing dollars go farther and do more. Nearshore Marketing Discover the cost-effective solution for your marketing needs with Axer Strategies' Nearshore Marketing Services. Access top-notch marketing talent from Mexico for less than hiring a US employee. Transform your marketing efforts with better collaboration, project management, and a wider pool of talent. Learn More DIGITAL FOUNDATION DIGITAL FOUNDATION FREE TOOLS Benchmark your website and find essential marketing improvements. PAID REPORTS Get deeper competitive data and advance information about your site. TECHNICAL SEO Take care of your SEO hygiene and be more accessible to Google bots. LOCAL SEO Make sure your business can be found consistently on maps and directories. ANALYTICS Build a way of measuring your marketing success with custom reporting. CONSULTING Bring in our marketing experts for a different perspective. CREATIVE CREATIVE DESIGN / BRANDING From a new logo to interior design, we can keep you looking fresh. WEBSITE DEVELOPMENT Build the perfect digital destination for your custom audience. VIDEO / PHOTOGRAPHY Tell your story in a new and creative way with video and photography. SOCIAL MEDIA MANAGEMENT Sleep well at night knowing that someone is keeping up with your social media followers. CONTENT CREATION Now that you have them on your site, give your audience a reason to stay. ADVERTISING ADVERTISING SEM Have your message seen when it matters the most. SOCIAL MEDIA ADS Amplify your reach with Facebook and Instagram. DISPLAY / VIDEO ADS Put your brand on the billboards of the internet. MEDIA BUYING Broaden your reach with Radio, TV and traditional out of home advertising PUBLIC RELATIONS Give your brand a voice or change people's perspective. OTHER MARKETING MARKETING EVENT PLANNING We'll fully execute your marketing event. CRM Continue to invest in your customer relationships. CUSTOMER MODELING Mine your customer data and find lookalikes. LET'S GET STARTED Let's do this your way. When you're ready to take the next step for your brand, call, text, email, or connect with us on social media. info@axerstrategies.com 469-447-8858 Find us on LinkedIn

We are a fluid and adaptable digital marketing agency, offering tools & partnering with subject matter experts on an as-needed basis to save our clients money. Our Mission / Vision Axer Strategies is a top-tier marketing firm that offers a comprehensive range of marketing services to clients from various industries, including cybersecurity, law firms, software, e-commerce retail, and medium-sized businesses. With a commitment to efficiency and affordability, Axer continues to help its clients reach their marketing objectives. It's proud to be at the forefront of the growing trend of Hispanic-led businesses in the marketing industry. David Estrada CEO / Founder Marketing leader with a strong sense of direction and drive to innovate. OUR FOUNDER “ Axer Strategies is redefining the rules of marketing in this decade. Instead of just making websites, we make integrated marketing programs that deliver a full range of online and offline solutions to drive results. ” -David Estrada AXER NETWORK AGENCY ACCOLADES SCALE YOUR TEAM ON DEMAND Our focus is on getting our clients the best return on their marketing investment. Unlike traditional agencies, we keep hard costs low and partner with independent subject matter experts and specialists from our vetted network only as needed. SUBJECT MATTER EXPERTS Our team's success depends on connecting the right marketing professionals and experts to the work our clients need. Every partnership is tailored to match experience with opportunity. We've built a team of highly qualified and diversely skilled subject matter experts to call on for all of our projects. Axer Network LET'S GET STARTED Let's do this your way. When you're ready to take the next step for your brand, call, text, email, or connect with us on social media. info@axerstrategies.com 469-447-8858 Find us on LinkedIn

Explore Axer Strategies' Refund Policy for our digital marketing products. Learn about our terms for PDFs, videos, and resources purchases. Refund Policy for Axer Strategies Effective Date: 1/1/20204 1. Scope of Refund Policy This Refund Policy applies to all digital marketing products and resources available for purchase on the Axer Strategies website, including but not limited to PDFs, videos, and downloadable resources. 2. Digital Product Nature All products sold on the Axer Strategies website are digital and downloadable. They are deemed “used” after downloading or opening. This provides the customer with immediate access and the ability to use the product upon purchase. 3. No Refund on Digital Products Due to the digital nature of our products and the immediacy of access, we do not offer refunds or exchanges once a product is purchased and accessed. We encourage our customers to read the descriptions and previews available thoroughly before purchase to ensure it meets your needs. 4. Exceptional Circumstances If you encounter technical issues downloading or accessing a product, or if you receive a defective file, please contact us immediately. We will work to resolve the issue promptly. If we are unable to provide a functional digital product, a refund may be granted at our discretion. 5. Refund Requests To request a refund under exceptional circumstances, please contact us within seven days of your purchase. Provide your order number and a detailed explanation of the issue encountered. All refund requests will be evaluated on a case-by-case basis. 6. Refund Processing If a refund is approved, it will be processed, and a credit will automatically be applied to your original method of payment within a certain number of days. 7. Changes to the Refund Policy Axer Strategies reserves the right to modify this refund policy at any time. We will notify you of any changes by posting the new policy on this page. Your continued use of our services after any changes indicates your acceptance of our revised policy. Contact Us If you have any questions about our Refund Policy, please contact us at: Mailing Address: Axer Strategies 3838 Oak Lawn Avenue #1000 Dallas, Texas 75219 Telephone: 469-447-8858 Email: info@axerstrategies.com

Nearshore Marketing Services allows clients to access talented marketing resources from Mexico at a lower cost than hiring a US employee. Nearshore Marketing Axer Strategies offers a unique approach to marketing that can transform your business. By utilizing their Nearshore Marketing services, you can benefit from a highly skilled and dedicated team of professionals who will work closely with you to develop and execute a comprehensive marketing strategy that is tailored to your specific needs. If you're looking for a way to transform your marketing and take your business to the next level, Nearshore Marketing by Axer Strategies is a powerful solution. With access to top talent, cost-effective solutions, a collaborative approach, and scalable solutions, you can rest assured that your marketing needs are in good hands. Contact us to schedule your consultation for nearshore marketing! Access to Top Marketing Talent Axer Strategies employs highly skilled professionals with a wide range of expertise in marketing, branding, design, and technology. Their team has experience working with clients in a variety of industries, allowing them to bring a diverse range of perspectives to your marketing strategy. Cost-Effective Solutions By using Nearshore Marketing, you can benefit from a cost-effective alternative to traditional marketing methods. Axer Strategies operates in close proximity to the US, which means they can offer highly competitive rates without sacrificing quality. Collaborative Approach Axer Strategies takes a collaborative approach to marketing, working closely with you to understand your business goals and develop a tailored marketing strategy that aligns with your objectives. They value open communication and feedback, ensuring that you are fully involved in the marketing process. Scalable Solutions Whether you are a small startup or a large enterprise, Axer Strategies can provide scalable solutions that meet your marketing needs. They can adapt to changes in your business, ensuring that your marketing strategy remains relevant and effective over time.

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By partnering with independent subject matter experts and specialists to help execute and manage the strategy that Axer builds for you on an as-needed basis, we keep our overhead costs low and pass those savings on to you. axer Network The Work with us from anywhere We pair our client needs with talented subject matter experts from across the internet. We handle the project management and daily client responsibilities, leaving you to focus on doing what you do best. To get your marketing services listed on our internal directory and get early notice of client opportunities, please fill out the form below and connect with us on social media! Axer Network Directory Submit your information to be considered for future marketing projects & campaigns. Full Name Company Name Email Phone Website or LinkedIn Time Zone List the Marketing Services You Provide How did you find out about us? Select option Upload File Upload supported file (Max 15MB) Submit Application

Our privacy policy is designed to help you understand how we collect, use, and safeguard the information you provide to us and to assist you in making informed decisions when using our service. AXER STRATEGIES PRIVACY POLICY Axer Strategies, LLC (the “Company”) is committed to maintaining robust privacy protections for its users. Our Privacy Policy (“Privacy Policy”) is designed to help you understand how we collect, use, and safeguard the information you provide to us and to assist you in making informed decisions when using our Service. For purposes of this Agreement, “Service” refers to the Company’s service which can be accessed via our website at axerstrategies.com, where users can find more information about our company’s marketing services. The terms “we,” “us,” and “our” refer to the Company. “You” refers to you, as a user of our Service. By accepting our Privacy Policy, you consent to our collection, storage, use and disclosure of your personal information as described in this Privacy Policy. I. INFORMATION WE COLLECT We collect “Non-Personal Information” and “Personal Information.” Non-Personal Information includes information that cannot be used to personally identify you, such as anonymous usage data, general demographic information we may collect, referring/exit pages and URLs, platform types, preferences you submit and preferences that are generated based on the data you submit, and number of clicks. Personal Information includes only your email, first name, last name, and business information, which you submit to us through the process outlined on the Site. Information collected via Technology To activate the Service, you do not need to submit any Personal Information other than your email address, first and last name, and business information. To use the Service thereafter, you do not need to submit further Personal Information unless you request additional services from us. However, in an effort to improve the quality of the Service, we track information provided to us by your browser or by our software application when you view or use the Service, such as the website you came from (known as the “referring URL”), the type of browser you use, the device from which you connected to the Service, the time and date of access, and other information that does not personally identify you. We track this information using cookies, or small text files which include an anonymous unique identifier. Cookies are sent to a user’s browser from our servers and are stored on the user’s computer hard drive. Sending a cookie to a user’s browser enables us to collect Non-Personal information about that user and keep a record of the user’s preferences when utilizing our services, both on an individual and aggregate basis. The Company may use both persistent and session cookies; persistent cookies remain on your computer after you close your session and until you delete them, while session cookies expire when you close your browser. Information you provide us by registering for an account In addition to the information provided automatically by your browser when you visit the Site, to become a subscriber to our Service or a customer, you will need to create a personal profile. By registering, you are authorizing us to collect, store, and use your email address, first and last name, and business information in accordance with this Privacy Policy. II. HOW WE USE AND SHARE INFORMATION Personal Information: Except as otherwise stated in this Privacy Policy, we do not sell, trade, rent or otherwise share for marketing purposes your Personal Information with third parties without your consent. We do share Personal Information with vendors who are performing services for the Company, such as the servers for our email communications who are provided access to user’s email address for purposes of sending emails from us. Those vendors use your Personal Information only at our direction and in accordance with our Privacy Policy. In general, the Personal Information you provide to us is used to help us communicate with you. For example, we use Personal Information to contact users in response to questions, solicit feedback from users, provide technical support, and inform users about promotional offers. 2. Non-Personal Information In general, we use Non-Personal Information to help us improve the Service and customize the user experience. We also aggregate Non-Personal Information in order to track trends and analyze use patterns on the Site. This Privacy Policy does not limit in any way our use or disclosure of Non-Personal Information and we reserve the right to use and disclose such Non-Personal Information to our partners, advertisers, and other third parties at our discretion. In the event we undergo a business transaction such as a merger, acquisition by another company, or sale of all or a portion of our assets, your Personal Information may be among the assets transferred. You acknowledge and consent that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer of our assets may continue to process your Personal Information as set forth in this Privacy Policy. If our information practices change at any time in the future, we will post the policy changes to the Site so that you may opt-out of the new information practices. We suggest that you check the Site periodically if you are concerned about how your information is used. III. HOW WE PROTECT INFORMATION We implement security measures designed to protect your information from unauthorized access. We protect your information from potential security breaches by implementing certain technological security measures including encryption, firewalls, and secure socket layer technology. However, these measures do not guarantee that your information will not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software. By using our Service, you acknowledge that you understand and agree to assume these risks. IV. YOUR RIGHTS REGARDING THE USE OF YOUR PERSONAL INFORMATION You have the right at any time to prevent us from contacting you for marketing purposes. When we send a promotional communication to a user, the user can opt-out of further promotional communications by following the unsubscribe instructions provided in each promotional email. Please note that notwithstanding the promotional preferences you indicate by either unsubscribing or opting out in the Settings section of the Site, we may continue to send you administrative emails including, for example, periodic updates to our Privacy Policy. V. LINKS TO OTHER WEBSITES As part of the Service, we may provide links to or compatibility with other websites or applications. However, we are not responsible for the privacy practices employed by those websites or the information or content they contain. This Privacy Policy applies solely to information collected by us through the Site and the Service. Therefore, this Privacy Policy does not apply to your use of a third-party website accessed by selecting a link on our Site or via our Service. To the extent that you access or use the Service through or on another website or application, then the privacy policy of that other website or application will apply to your access or use of that site or application. We encourage our users to read the privacy statements of other websites before proceeding to use them. VI. CHANGES TO OUR PRIVACY POLICY The Company reserves the right to change this policy and our Terms of Service at any time. We will notify you of significant changes to our Privacy Policy by sending a notice to the primary email address specified in your account or by placing a prominent notice on our site. Significant changes will go into effect 30 days following such notification. Non-material changes or clarifications will take effect immediately. You should periodically check the Site and this privacy page for updates. VII. CONTACT US If you have any questions regarding this Privacy Policy or the practices of this Site, please contact us by sending an email to info@axerstrategies.com . Last Updated: This Privacy Policy was last updated on 10/3/2019.

Use our free Return on Investment (ROI) Calculator then take advantage of the rest of our digital marketing tools. MARKETING ROI CALCULATOR Take the first step and evaluate how effectively your marketing dollars are being spent. Knowing your marketing return on investment is vital because without measuring this, you are marketing in the dark. Keep in mind, this calculator is for general estimates only and is not a "dollar for dollar" accounting. ROI LEGEND DOUBLING THE INVESTMENT HIGH RETURN MAKING MONEY LOSING MONEY ROI Calculator Use our marketing assessment tools below to get a better picture of how your current marketing plan is working. Maybe you'll find out that you're already doing everything perfectly! But, if that's not the case, the following tools can help show you where to start with your marketing strategy. Website Audit Listing Audit Third Party Tools LET'S GET STARTED Let's do this your way. When you're ready to take the next step for your brand, call, text, email, or connect with us on social media. info@axerstrategies.com 469-447-8858 Find us on LinkedIn

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