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What should my marketing budget be?

Estimate your ideal marketing budget with our interactive calculator. Get tailored recommendations based on your revenue and growth goals.

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Make data-backed decisions.


Use this tool to see whether you're underinvesting, overspending, or right on track.
 

Just input your revenue, growth targets, customer value, and acquisition costs—then get an instant snapshot of what your marketing investment should look like.

What You’ll Need to Use This Tool:

  • Your current annual revenue

  • Your desired revenue growth percentage

  • The average lifetime value of a customer (CLV)

  • Your current cost to acquire one customer (CAC)

  • Your new customer target

Benchmarks

The industry benchmark percentage typically ranges between 5% and 20%, depending on the industry and growth goals. For instance:

 

• Conservative Growth: 5-7%

• Moderate Growth: 8-12%

• Aggressive Growth: 13-20%

Example: What This Looks Like in Practice

Imagine you’re running a B2B service business with $1.2M in annual revenue, and you want to grow by 30% this year. Based on industry benchmarks, you’d typically allocate 10% of your revenue to marketing. Your average customer is worth $2,000 over their lifetime (CLV), and it costs you around $1,500 to acquire one (CAC). You’re aiming to bring in 200 new customers this year.

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Here’s how the numbers break down:

  • Base Marketing Budget: $120,000

  • Growth Multiplier: 1.3 (based on your 30% growth goal)

  • Adjusted Budget for Growth: $156,000

  • Marketing Investment: $300,000 (CAC × 200 customers)

  • Revenue from New Customers: $400,000

  • Total Profit: $100,000

  • Expected ROI: 33%

  • Break-Even Point: 78 new customers

  • Budget Alignment: You’re investing $144,000 more than the target marketing budget—something to consider when planning your strategy.

 

This example helps you understand how each input contributes to your recommended marketing budget and performance forecast. Use your own numbers to see how things shift.

💬 Need a second opinion?

Use our marketing assessment tools below to get a better picture of how your current marketing plan is working. Maybe you'll find out that you're already doing everything perfectly! 

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But, if that's not the case, the following tools can help show you where to start with your marketing strategy.

LET'S GET STARTED

​Let's do this your way. When you're ready to take the next step for your brand, 

call, text, email, or connect with us on social media.

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