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AI-Driven marketing strategy using advanced data analysis to target your audience precisely and optimize performance in real-time. < Back AI-Driven Marketing Strategy Strategy & Automation Project-based starting at $1,500 depending on scope and complexity. Previous Next We use advanced data analysis and AI-driven tools to create tailored marketing strategies that evolve with your business needs. From competitive analysis to audience segmentation, our strategies ensure you’re targeting the right audience with precision. Our proprietary techniques focus on continuous optimization, ensuring your business stays ahead of the competition with real-time insights. Marketing Tech Stack Recommended SEMrush for strategy development. Zapier for automated workflows. HubSpot for CRM and automation. KPIs & Goals KPIs: Increase ROI by leveraging automated campaign optimizations. Reduce customer acquisition cost through precise targeting. Improve efficiency by automating 50% of marketing tasks. Goals: Achieve a 30% improvement in marketing ROI within 6 months. Reduce customer acquisition cost (CAC) by 20% over the next two quarters. Schedule your service Let's take the first step and discuss your marketing journey and needs. Check out our availability and book the date and time that works for you Additional Services Recommended Data analysis, customer persona workshops, marketing automation setup.

Maximize engagement with our AI-powered email marketing service, providing tailored campaigns that nurture leads and drive conversions. < Back Email Marketing CRM Setup & Management Monthly retainer starting at $500, depending on list size and frequency of campaigns Previous Next Our Email Marketing service helps you create targeted campaigns that nurture leads and engage customers. We leverage AI-powered insights and predictive analytics to segment audiences and send personalized content, ensuring that your emails are personalized and effective at driving conversions. We tailor our approach for each client to maximize open rates and conversions. Marketing Tech Stack Recommended Mailchimp HubSpot Wix KPIs & Goals KPIs: Open rate Click-through rate (CTR) Conversion rate List growth Unsubscribe rate Goals: Increase click-through rates (CTR) by 15% Reduce unsubscribe rates by 10% in 6 months. Schedule your service Let's take the first step and discuss your marketing journey and needs. Check out our availability and book the date and time that works for you Additional Services Recommended CRM setup, lead nurturing, content creation

Manage your brand’s online presence with our social media management service, creating and posting content while engaging with your audience. < Back Social Media Management Execution & Optimization Monthly retainer starting at $1,500 Previous Next Our Social Media Management service helps your brand stay active and engaged across platforms such as Facebook, Instagram, LinkedIn, and more. We handle content creation, posting schedules, and audience engagement to build your brand’s online presence by leveraging data-driven insights and predictive algorithms. Our tailored strategies focus on growing your audience and engagement with resonating content. Marketing Tech Stack Recommended Meta Business Suite SEMRush Google Analytics KPIs & Goals KPIs: Increased follower growth Engagement rates Post reach Goals: Increase follower count by 20% Increase engagement rate (likes, comments, shares) by 25% within 3 months. Boost click-through rates from social platforms by 15%. Schedule your service Let's take the first step and discuss your marketing journey and needs. Check out our availability and book the date and time that works for you Additional Services Recommended Content creation, social media ads, influencer partnerships

Marketing automation is a game-changer for small to medium-sized businesses looking to streamline their processes, enhance productivity, and drive growth. The unique opportunity lies in connecting various marketing platforms so you can create a seamless workflow that saves time and elevates your marketing strategy. In this blog post, we'll explore how tools like monday.com, Wix.com, your CRM, and automation platforms like Zapier can transform the way you market your business. Why Marketing Automation Matters In today's fast-paced digital landscape, marketing automation can be your best friend. According to a report by HubSpot , businesses that use marketing automation can see an increase in conversion rates by up to 53%. This is because automation helps you send timely, personalized communications to your audience without overwhelming your team. Imagine being able to send targeted emails to potential customers at the right moment, nurture leads through carefully curated drip campaigns, and analyze their responses—all while you focus on other important business areas. Marketing automation simplifies these processes and allows for better resource allocation. A close-up view showing a person engaged in marketing tasks on a laptop. Integrating Your Tools for Maximum Impact To truly reap the benefits of marketing automation, it's essential to integrate all your marketing platforms into a cohesive system. Here are four platforms that can work wonders when combined: monday.com : This project management tool offers customizable workflows for your marketing efforts. You can track content development, manage campaigns, and set deadlines. By integrating monday.com with your CRM and email marketing software, you create a centralized hub for your marketing team, allowing for better collaboration and increased accountability. Wix.com : Wix isn't just a website builder—it's packed with marketing features. From SEO optimization to social media integration, Wix makes it easy for businesses to get noticed online. When connected with tools like monday.com and your email marketing platform, you can automate website updates, manage leads, and even analyze customer interactions effortlessly. Your CRM : A Customer Relationship Management system is essential for storing and analyzing customer data. By connecting your CRM with other marketing tools, you can automate lead scoring, segment contacts based on behavior, and personalize communications. Platforms like Salesforce, HubSpot, or Zoho can ensure you're getting the most out of your customer interactions. Zapier : This powerful automation tool allows you to connect different web applications and automate workflows. By using Zapier, you can trigger actions across various apps. For example, you can automatically add new leads from your website to your CRM and notify your team on monday.com. This level of integration saves time and eliminates manual data entry errors. A high angle view of a workspace featuring marketing tools arranged for efficiency. Strategic Implementation of Automation Once you've identified the tools you'll use, the next step is to implement them strategically. Here are actionable steps to connect your marketing platforms effectively: 1. Define Your Goals Start by clearly defining what you want to achieve with marketing automation. Whether it’s improving lead generation, enhancing customer engagement, or increasing sales conversions, having specific goals will guide the integration process. 2. Map Out Your Workflows Visualize how each tool will interact within your marketing ecosystem. Use flowcharts to determine which tools will be used at each stage of your marketing process. Identify valuable touchpoints where automation can simplify tasks, such as lead nurturing or customer follow-ups. 3. Test Your Integrations Before going live, test your integrations thoroughly. Make sure data flows smoothly from one platform to another and that the automation processes work as intended. Parameterize test scenarios to discover any hidden issues and resolve them. 4. Monitor and Optimize Once your marketing automation system is up and running, it's crucial to monitor its performance. Set key performance indicators (KPIs) to measure the effectiveness of your integrated tools. Use analytics to gather insights and optimize your workflows continually. By establishing a well-connected ecosystem of marketing tools, you will notice significant improvements in efficiency, responsiveness, and ultimately, customer satisfaction. The Benefits of a Connected Ecosystem When you successfully connect your marketing platforms, the benefits are multifold. Here are just a few advantages you will experience: Improved Efficiency With automated workflows in place, your team can focus on strategic initiatives rather than getting bogged down by repetitive tasks. This efficiency leads to higher productivity and morale amongst employees. Enhanced Customer Experience Marketing automation allows for personalized experiences. By using your CRM data to tailor content and communication, you’re more likely to meet the needs of your customers, leading to increased loyalty and advocacy. Accurate Analytics Integrated platforms provide more accurate tracking and analytics. With comprehensive data insights, you can make informed decisions based on real-time feedback rather than guesswork. Cost Savings By reducing manual labor and errors, businesses save money. Automation can decrease overall marketing costs and improve return on investment (ROI) for various campaigns. An eye-level view capturing a busy workspace dedicated to collaborative marketing. Getting Started with Automation: Resources and Tools If you're ready to dive into marketing automation, start exploring the following resources and tools: monday.com : Check out their marketing templates for project management and automation here . Wix.com : Learn about their marketing features and tools for enhancing your website here . Zapier : Explore how to connect all your apps for seamless automation here . HubSpot Academy : They offer free classes on marketing automation and CRM strategies here . Whether you are just beginning your journey into marketing automation or looking to optimize your existing processes, these resources will empower your efforts. Harnessing the Future of Marketing The future of marketing is undoubtedly anchored in automation. By connecting your various marketing platforms, small to medium-sized businesses can scale their strategies and harness advanced techniques to engage their audience. The integration of tools like monday.com, Wix.com, your CRM, and Zapier not only enhances efficiency but also fosters an innovative marketing landscape. As you embark on this journey, remember that the key to successful marketing automation is not just in the tools you select but in how you integrate and utilize them to achieve your business objectives. Stay curious, keep learning, and be willing to adapt. Your marketing potential is waiting to be unlocked!

To be successful on Google Ads, you need to know how to create the best ad groups with their own set of keywords and ads, as well as how to use bidding strategies such as manual CPC bidding and how to optimize for the right conversion. But even after you’ve mastered those techniques, there are still many tips and tricks you can use to get more out of your campaigns. Here are some of our favorite audience segments that you may want to use for targeting. 1) Target Audiences Based on Data from Google Analytics Did you know you can segment your audience based on your data in Google Analytics? If a lot of your customers or prospective customers come from Dallas, add a location-based segment to show these people ads while they’re browsing in Dallas, Texas. You can also create remarketing lists for people who have visited specific pages of your website. For example, if someone visits Try Now, put them into an audience list to show them ads after they leave your site. This is a great solution for capturing warm leads! What’s even better? Start with What Google Audience Segments Are: According to Google, "You can add audience segment targeting to ad groups and reach people based on who they are, their interests and habits, what they’re actively researching, or how they've interacted with your business." Read more about Audience Segments here . Then, watch this video by Ray Sawvell : As mentioned in the video above, there is a way for you to import audience templates other users have made! You can access that Google Analytics Solutions Gallery here and it looks like this: 2) Build Audiences Based on Competitor Data One of our favorite things about Google's Audiences tool is how powerful it is when used in conjunction with competitor data. The more data points you use in your audience targeting, the better. So, if you're looking to build an audience around visitors to a specific site, there's no better place to start than by pulling intel from your competition. Pulling data from a direct competitor should give you insights into what sort of visitors they attract—ideas for which types of people are visiting their site (e.g., geographic location or interests). Plus, knowing who your competitors are in general can be hugely beneficial when it comes to audience building—specifically in terms of identifying shared traits (e.g., similar keywords used in search) between their sites and yours. Under the “Expand audiences by also including” choose “People who browse websites similar to.” Enter your competitors’ websites or create a separate audience for each competitor’s website. 3) How To Take Advantage of Audience Data In general, building segments based on user data is pretty simple: input certain characteristics into the ad interface, select or create a new segment, apply it to an ad group or campaign. However, setting up custom audience segments can be a tricky task. Here are three tips for creating effective custom audience segments in Google Ads: Don't Focus Too Much On Audience Size : The number of people included in your segment is important to keep in mind when creating audience data segments; however, the quality of those visitors matters more than quantity. To build meaningful and responsive audiences, start with a small pool of highly-engaged users who have proven themselves valuable to your business (i.e., are likely to convert). Use Multiple Data Points to Make More Accurate Audiences : By adding other relevant audience criteria like browser type, time spent on site, or device targeting, you’ll give yourself more options for useful audiences as well as prevent overlap between segments. For example, if your company sells both men’s and women’s shoes online, add browsing history to determine gender. Test Your Audience Setup Before Going Live : Once you've finished creating audiences from multiple data points, test them out prior to activating them for real-world use. This will help minimize any issues that could arise due to overlap, unclear definitions of interests, or performance variances between different ads. If necessary, make adjustments at every step along the way and re-test each time. Doing so allows you to improve the effectiveness before going live with your audience segments. Allocate some time and even budget to test several options over a short period before deciding on what works best for you—you may find ways to make easy adjustments or optimizations before spending your budget. Keep these tips in mind while planning out how to implement custom audience segments into your strategy. In a search-driven economy, knowing how to use audience segments (and optimize them properly) is essential. To help businesses everywhere better leverage Google’s AdWords audience segmentation feature, Axer will review your current campaign and make recommendations for optimizing these segments. Contact us today to help optimize your Google Ads account. Send this article to your ads manager, we’d love to connect and solve your marketing problem. (To hear more about Axer's approach, you can read about us here.)

Recent numbers show that approximately 92% of web traffic exists solely within the first page of Google. That's right: the vast majority of people don't even click past the first page when searching for information on the keywords that they've typed into search engines. Because of this, you as a business need to ensure that your website is in these top results. Having a comprehensive SEO marketing strategy is essential to doing this. Without one, your page will lose out to the competitors that are using keyword-rich and link-heavy content to look more credible to search engine crawlers. But what does an ironclad SEO strategy entail, exactly? That's what we're going to look at today. Read on for some content marketing ideas that you need to know so that you can grow your business with SEO! Use Multiple Types of SEO For a well-rounded SEO strategy, you'll need to use multiple types of optimization so that your webpage ranks across the board. Read on to learn how each main type of SEO can specifically help your business website to gain higher traffic. On-Page SEO On-page SEO is likely what you think of when you consider hiring an SEO agency. This type of marketing refers to the management of content on your website. Basically, on-page SEO exists to optimize an individual page that exists on your site and make sure that that specific page moves up in search engines. This type of SEO includes keyword research, keyword optimization, and content creation. The professional that creates the content will find the keywords that are most associated with your website. They then will create content rich in these keywords so that search engine crawlers can associate them more strongly with your page. The end result will be a higher ranking for your individual page within the keyword results. Off-Page SEO On-page SEO works to rank a single page on your website more highly. Off-page SEO works on a broader scale and is meant to strengthen the relationship that your website as a whole has with other websites. The goal is to make your website more authoritative and credible to search engine crawlers as well as consumers. The main way that this happens is through link building. To reap the benefits of off-page SEO, you'll need to have high-quality backlinks on your page that connect you to pages that already have established credibility. This will not only get the word of your website out there to web surfers, but it will also ensure that you're associated with other quality pages. Off-page SEO comes in a couple of forms. First, SEO professionals- the same ones that you hire to create keyword-rich content- will incorporate backlinks to other sites into your blog posts. However, you also want other sites to link to your page from their websites. To do this, you may want to look into guest blogging packages in which you can pay to have your site used as a backlink on a related page. Technical SEO Technical SEO relates to the elements of your website that aren't content. Its purpose is to improve the readability of your website. This makes it more user-friendly and consumable for viewers. Because people spend an average of only 15 seconds on each website that they click on, it's essential that you grab people's attention in an infinitesimal amount of time. Having an engaging, readable, and visually-friendly website ensures that this is the case. Some aspects of your website that technical SEO works with are structured data, site speed, mobile-friendliness, indexing, and crawlability. All of these are necessary to a positive consumer experience, which leads to search engines seeing higher traffic and better engagement rates. Ultimately, these search engines will think that you are more credible because of this and boost your rankings. Local and Remote SEO Because it's essential to reach out to an audience in a specific location, a  unique approach  must be taken. Local SEO is great if you want to reach out to people in your vicinity. This allows you to target those near you and be placed in the tops of search engines for those in a specific geographic area. In ensuring that this is the case, you guarantee that those who can actually patronize your business can learn about you. On the other hand, remote SEO- SEO strategies that target those far away- is a great way to grow and expand your business. This is a particularly good idea for those who do business primarily online. Create Diverse Content SEO isn't just for textual, computer-based blog posts. Though you do want SEO-rich blog content that people will read on your webpage, you're going to need a more comprehensive strategy if you want to engage your audience fully. Read on for some ideas for diverse SEO content that you can use on your webpage! Marketing Strategy for Mobile Users Currently, over half of internet searches are made from mobile phones. That number is expected to  rise to 72%  by 2025. Clearly, it's essential that your business put a mobile marketing strategy in place. But how can you use SEO to rank on people's Smartphones? That's where mobile SEO comes in. Mobile SEO is the act of making your website accessible to Smartphone users by optimizing their functionality on phone browsers. Not only do your mobile resources need to be made accessible to search engine crawlers, but you also need to use technical SEO strategies to make your website look good on mobile settings. Video Content While most of the SEO strategies that we've talked about so far exclusively have to do with written content, video SEO is becoming more of an essential investment now than ever before.  73% of shoppers  are more likely to purchase a service after seeing a video on it. Whether you want to create an explainer video, a scripted skit, or an animation, you need to use SEO strategies to make this content more accessible. Video SEO professionals will use the file names of your videos and their descriptions to incorporate SEO-rich keywords into your video content. When more people watch your video on either their smartphones or laptops, Google will believe it to be a credible and interesting resource. This will create a cycle in which it's shown to more of your target consumers.  Graphics and Images Like videos, photos and infographics also can be optimized for SEO. These are critical for customer engagement because you can incorporate text into them in a memorable and engaging fashion. They'll like your graphics and won't click out of the webpage. Optimization professionals will  work with you  to embed keywords into the codes and descriptions of every visual that you incorporate onto your page. This serves to boost the image credibility, but also to boost the credibility of your website. Since people will find the graphic engaging and click on it, it will direct them to your site and boost your site's visibility! Use SEO With Other Platforms While SEO alone is a great marketing strategy, its effects are magnified when used with other digital marketing tools. Read on to learn about the interaction between SEO, SEM, and social media content! SEO and SEM/PPC Search Engine Marketing (SEM) may sound similar to SEO, but it's quite different. In SEM, your business can bid on keywords that are associated with your business in high volumes. When you win these bids, your advertisements can show up in the Google sidebar (or at the top of the search engine) when people search for the keyword. SEM and SEO were meant to be used together in order to attain a cohesive marketing strategy. Because SEO takes a few months to begin working, SEM ensures that you won't be left hanging in this timeframe. It also allows for people to see your ads and promotions, which generate interest in your webpage before anyone even clicks on it. SEO and Social Media Because over 3.8 billion people worldwide use social media, SEO should be used in conjunction with social media marketing. Facebook, Twitter, Instagram, and other such platforms are essential for engaging your audience. They allow people to easily message your experts and interact with your customer service team. Not only can you link your blog posts to your Facebook page for more clicks, but you also can use the same keywords that you used in your blog posts on your social media pages. This will boost multiple pages belonging to your business in the most relevant keywords. Get Started on Your SEO Marketing Strategy While there are a lot of aspects to any digital marketing strategy, you can't go wrong when you optimize your website with detailed and comprehensive SEO. All of your competitors are using these services, so without them you won't stand a chance. Now that you know how to create the best possible SEO marketing strategy, it's time to check out the SEO checklist attached to this blog post. Once that's done, head over to this page  and run a free SEO audit on your website. This tool will identify any surface-level problems with your web page's SEO including broken links, duplicate content, and more. Knowing and being able to troubleshoot these issues will lead to a more authoritative webpage and higher rankings, so check it out today!

Canva's brand kit feature allows you to select the brand fonts, colors, and imagery you want everyone in your organization to access, such as logos and feature photos. Once you've created your logo and branding elements/basics, this brand kit will be handy. You can share it with your marketing team and designers to keep your whole brand aligned.

This 30-minute FREE consultation will be structured in the following format: - 5-minute intros - 15-minute marketing questionnaire + brainstorm - 10-minute review, Q&A, and next steps To make this the most efficient call, please come prepared to answer the following questions: What is your business, and who is your target audience? How do you make sales now, and what is the value of one new customer (on average)? What marketing have you tried in the past, and what do you think you need? We are excited to meet with you. Feel free to email me if you have any questions before our meeting. Best, David Estrada david@axerstrategies.com Axer Strategies & Estrada Marketing

Axer Strategies is a consulting agency dedicated to optimizing your marketing efforts and developing winning strategies. If you need a professional logo, we can assist you in creating it through the Wix Logo Maker, we offer this service for $50 per hour. Please note that the cost of the logo will need to be paid directly to Wix. Let us use our strategic expertise to help you elevate your brand and achieve your business goals.