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< Back Local SEO Execution & Optimization Monthly retainer starting at $750 Previous Next Enhance your local search presence with our Local SEO services, including optimizing Google My Business, local citations, and creating location-specific content. We go beyond traditional local SEO by integrating AI-powered tools that analyze local trends and optimize for real-time visibility, ensuring continuous improvement in your local search performance. Marketing Tech Stack Recommended Google My Business Bing Places Yelp SEMRush KPIs & Goals KPIs: Local search rankings Foot traffic Phone calls Local visibility Goals: Improve local search rankings by 25% in 6 months. Achieve a 40% increase in calls or foot traffic from local search listings within 3 months. Free Marketing Consultation Check out our availability and book the date and time that works for you Additional Services Recommended SEO audit, content creation, citation building

< Back Customer Modeling & Segmentation CRM Setup & Management Project-based starting at $1,000 Previous Next We offer a Customer Modeling & Segmentation service that utilizes AI-driven analytics to create detailed customer profiles. This allows you to target specific segments with tailored marketing strategies, enabling hyper-targeted marketing that drives engagement and conversions. Marketing Tech Stack Recommended Google Analytics HubSpot MailChimp KPIs & Goals KPIs: Targeting Parameters Conversion rates Engagement. Goals: Increase customer segmentation accuracy by 25% within 3 months. Boost conversion rates from segmented campaigns by 30% in 6 months. Free Marketing Consultation Check out our availability and book the date and time that works for you Additional Services Recommended Lead generation, customer journey mapping, CRM setup

< Back Lead Generation & Nurturing CRM Setup & Management Monthly retainer starting at $1,500 or project-based starting at $2,000 Previous Next We develop and execute lead generation campaigns and nurture funnels to help you capture and convert potential customers efficiently. Our services are designed to capture, nurture, and convert leads using data-driven strategies and automation tools to ensure your leads are qualified and nurtured efficiently. Marketing Tech Stack Recommended HubSpot MailChimp Wix Monday.com KPIs & Goals KPIs: Lead volume Lead quality Lead-to-customer conversion rates Goals: Increase lead capture by 30% in 4 months. Improve lead-to-customer conversion rates by 25% over the next 6 months. Free Marketing Consultation Check out our availability and book the date and time that works for you Additional Services Recommended CRM setup, marketing automation, email marketing

Take a look inside for the best marketing technology and marketing tech software. Whether you’re an entrepreneur, a corporate marketing team, or a savvy side-hustler; launching a Search Engine Optimization (SEO) campaign for your website can be challenging and pricey, especially without dedicated human resources with coding experience. Search Engine Optimization (SEO) software, or organic search marketing software, has become a staple for digital marketers because it reduces the amount of time needed for manual keyword research, drastically increases accuracy as it relates to data analysis, and improves results overall with programming designed to guide users through improving website ranking, content and the performance of many digital marketing disciplines. Nevertheless, as Martech solutions grow to nearly 10,000, close to half (47%) of marketers agree that they are overwhelmed by technology (Source: Clevertouch). So in this blog article, Axer Strategies will walk you through our Top Marketing Tech Stack and our chosen SEO provider. We are here to offer your guidance on selecting the most effective SEO software on the market and to help get you up and running so you can better perform across your digital marketing efforts. Understanding the SEO Software Marketplace Search engines revolutionized how people find information daily, and they strive to put the best content at the forefront of a user's search. With the standards of the space in constant flux, keeping up with the best practices of SEO is a challenge. Search Engine Optimization software is designed to improve the ranking of websites in search engine results pages (SERPs) without paying the search engine provider for placement. SEO software – and understanding your website’s search data, traffic, and rankings – should be considered a “must-have” for any business owner, entrepreneur, and marketer. The most effective SEO tools not only deliver on the above, but they also provide invaluable insight into your competition. The best SEO tools not only offer competitor reports but also point you toward where competitors are creating opportunities for you! In addition, if you manage more than one website, SEO tools can help you track all major metrics (such as rankings and traffic) across multiple platforms at once, which allows you to quickly and efficiently monitor each site's performance country-by-country, region-by-region, or language-by-language all from one central location. What is Semrush? Video: What is Semrush? Digital Marketing Tool Explained How to use Semrush? Video: SemRush Tutorial for Beginners: Step-By-Step Guide to Using Semrush What is the difference between Semrush and Google Analytics? Can I use Semrush for free? Final Thoughts What is Semrush? Semrush is a leading online SEO software-as-a-service (SaaS) platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms SEO experts and over 10 million users agree; Semrush is a critical tool for all those serious about online presence. Semrush will help you optimize your website and provide insight into what keywords are driving traffic to your competitors’ sites. And, Semrush informs more than your website’s optimization. While Semrush offers extensive features surrounding SEO (keyword research, rank tracking, link building), Semrush also offers features to enhance your Content Marketing (content creation, distribution, optimization), Market Research (market analysis, paid advertising), Advertising (PPC keyword research), Social Media Management and more. Internet marketers all over the world trust Semrush. It's used by a number of businesses, big and small. Major companies such as Apple, Amazon, Samsung, Forbes, IBM, and more use Semrush’s massive database of over 25.8 billion keywords and 808 million domains crawled . How to use Semrush? Semrush has tons of reports and features designed to help marketers climb the SERPs. Overall, it has proven to make a positive impact on your website performance, content marketing, market research, advertising, social media marketing and more. Semrush Academy offers users a learning destination for digital marketing in their offering areas. The Semrush blog offers tremendous theory and executional learning tutorials that you can follow step-by-step to help you grow your knowledge base. Not only do they have an extensive library of free videos and articles on their website but they also publish new content daily. Semrush’s YouTube channel also has extensive demos on how to use SEMrush cloud and other useful tips for beginners. With over 200+ videos published by the Semrush team covering everything from keyword research tools to competitor analysis tools, there is definitely something for everyone! What is the difference between Semrush and Google Analytics? The central difference between Semrush and Google Analytics is that Google Analytics is an internal service studying your own website, while Semrush is an external service studying other company’s websites. Basically, since you can’t get into another site’s internal statistics, Semrush offers the next best thing. Diving a bit deeper; Semrush Traffic Analytics is based on clickstream data that comes from multiple proprietary and 3rd party data sources, Semrush’s proprietary AI and machine learning algorithms. Google Analytics, on the other hand, gathers data directly from your website through a custom JavaScript tracking code that you (or the webmaster or site owner) placed within the code of the site. If you only want to analyze your own website traffic without comparing it with others, Google Analytics can offer that data. But there is no competitive analysis, no guidance, no advising on content. It is an analytical tool, solely. Can I use Semrush for free? Semrush offers a free plan with limited functionality that allows you to use their site for free for 14 days . After this period, you'll need to upgrade to one of their three main plans which begin at $139.95 monthly with a discount available for annual commitments. Semrush also offers custom packages by request as well as personal demos if you're interested in learning more about what they offer and how it works before committing to your purchase decision. Final Thoughts Semrush is an indispensable tool for any who needs their website to perform. There’s no need to reinvent the SEO wheel on repetitive tasks for your business. Unless the wheel is flat. That’s why we’re happy to share our Axer Tech Stack Affiliates like Semrush . Plus, you can follow Axer Strategies on LinkedIn for use case scenarios that are driving success for our clients. Finally, be sure to sign up for the Axer Strategies Marketing Mentorship email newsletter for access to our internal library of SOPs and exclusive tips and tricks on how to use your tech stack to achieve your marketing and web development goals.

To be successful on Google Ads, you need to know how to create the best ad groups with their own set of keywords and ads, as well as how to use bidding strategies such as manual CPC bidding and how to optimize for the right conversion. But even after you’ve mastered those techniques, there are still many tips and tricks you can use to get more out of your campaigns. Here are some of our favorite audience segments that you may want to use for targeting. 1) Target Audiences Based on Data from Google Analytics Did you know you can segment your audience based on your data in Google Analytics? If a lot of your customers or prospective customers come from Dallas, add a location-based segment to show these people ads while they’re browsing in Dallas, Texas. You can also create remarketing lists for people who have visited specific pages of your website. For example, if someone visits Try Now, put them into an audience list to show them ads after they leave your site. This is a great solution for capturing warm leads! What’s even better? Start with What Google Audience Segments Are: According to Google, "You can add audience segment targeting to ad groups and reach people based on who they are, their interests and habits, what they’re actively researching, or how they've interacted with your business." Read more about Audience Segments here. Then, watch this video by Ray Sawvell: As mentioned in the video above, there is a way for you to import audience templates other users have made! You can access that Google Analytics Solutions Gallery here and it looks like this: 2) Build Audiences Based on Competitor Data One of our favorite things about Google's Audiences tool is how powerful it is when used in conjunction with competitor data. The more data points you use in your audience targeting, the better. So, if you're looking to build an audience around visitors to a specific site, there's no better place to start than by pulling intel from your competition. Pulling data from a direct competitor should give you insights into what sort of visitors they attract—ideas for which types of people are visiting their site (e.g., geographic location or interests). Plus, knowing who your competitors are in general can be hugely beneficial when it comes to audience building—specifically in terms of identifying shared traits (e.g., similar keywords used in search) between their sites and yours. Under the “Expand audiences by also including” choose “People who browse websites similar to.” Enter your competitors’ websites or create a separate audience for each competitor’s website. 3) How To Take Advantage of Audience Data In general, building segments based on user data is pretty simple: input certain characteristics into the ad interface, select or create a new segment, apply it to an ad group or campaign. However, setting up custom audience segments can be a tricky task. Here are three tips for creating effective custom audience segments in Google Ads: Don't Focus Too Much On Audience Size: The number of people included in your segment is important to keep in mind when creating audience data segments; however, the quality of those visitors matters more than quantity. To build meaningful and responsive audiences, start with a small pool of highly-engaged users who have proven themselves valuable to your business (i.e., are likely to convert). Use Multiple Data Points to Make More Accurate Audiences: By adding other relevant audience criteria like browser type, time spent on site, or device targeting, you’ll give yourself more options for useful audiences as well as prevent overlap between segments. For example, if your company sells both men’s and women’s shoes online, add browsing history to determine gender. Test Your Audience Setup Before Going Live: Once you've finished creating audiences from multiple data points, test them out prior to activating them for real-world use. This will help minimize any issues that could arise due to overlap, unclear definitions of interests, or performance variances between different ads. If necessary, make adjustments at every step along the way and re-test each time. Doing so allows you to improve the effectiveness before going live with your audience segments. Allocate some time and even budget to test several options over a short period before deciding on what works best for you—you may find ways to make easy adjustments or optimizations before spending your budget. Keep these tips in mind while planning out how to implement custom audience segments into your strategy. In a search-driven economy, knowing how to use audience segments (and optimize them properly) is essential. To help businesses everywhere better leverage Google’s AdWords audience segmentation feature, Axer will review your current campaign and make recommendations for optimizing these segments. Contact us today to help optimize your Google Ads account. Send this article to your ads manager, we’d love to connect and solve your marketing problem. (To hear more about Axer's approach, you can read about us here.)

The Axer Strategies agency tech stack includes best-in-class marketing technology to manage your web development, content creation, search engine optimization, social media, graphic design, business development, and project management. At Axer, we've employed this SAAS suite to streamline the entire marketing and lead generation process to help us enhance results. Employing this tech stack also helped cut costs for the agency as it was reframing its operations during the last two years. By automating difficult, repetitive, or time-consuming marketing functions that are traditionally done by a marketing team member, Axer Strategies was able to pass along its cost-savings to its clients, helping create efficiencies beyond its own walls. If you're looking for ways to automate your internal processes, these are the tools we recommend: The Best Web Development Platforms · Website creation via Wix’s robust website builder. With access to 900+ strategically designed templates and advanced SEO and marketing tools, you can build your brand online in a time-saving, cost-effective manner. No knowledge of coding or open-source plugins required! · Customize your eCommerce store with Shopify, the number one eCommerce platform for all businesses. Shopify offers everything you need to start selling online immediately; quick and easy setup, secure shopping, and mobile-ready commerce, all with budget-friendly pricing. Search Engine Optimization Software & Keyword Generation · Whether it’s SEO, PPC, Social Media Marketing, or Content Marketing, SEMRush offers 50+ must-have marketing tools with subscription plans that fit your needs. USE SEMRush as a SERP tracker, site health checker, traffic analytics tool, backlink checker or, with 20B+ keywords, a keyword generation tool. AI-Powered Copywriting Tools · CopyAI is a talented, intuitive content marketing and copywriting tool powered by artificial intelligence. Whether working on your blog, social media content, online ads or landing pages, CopyAI makes affordable high-converting copy a reality applicable to every corner of the Internet. · Anyword is a content marketing tool powered by artificial intelligence that facilitates the creation of intriguing and persuasive articles and specializes in evergreen content that drives conversions. ChatGPT for Copywriting ChatGPT is a large language model that uses artificial intelligence to answer questions and generate text in natural language. As an AI language model, it can provide helpful insights, offer recommendations, or engage in casual conversations. There are both paid and free versions of ChatGPT available. The free version provides access to a limited range of functions, while the paid version offers more advanced features and capabilities. Users should consider their needs and intended usage when deciding between the two options. Graphic Design for Advertising · Canva is a free-to-use online graphic design tool. Use it to create social media posts, presentations, posters, videos, logos, and more. Launched in 2013, Canva recently reached the 100M User mark! · Fiverr is your outsourced marketplace for design. Connect to freelancers with proven experience using Fiverr’s Rising Talent badge or find the perfect professional for your job quickly and easily using Fiverr’s quality smart algorithm tool. Lead & Call Tracking Software · CallRail is a call tracking and marketing analytics platform that helps businesses understand which campaigns are driving inbound leads via calls, texts, forms, and/or chats. Check your statistics online and in real-time. · Seamless AI is a marketing intelligence platform to find and develop sales leads. It makes it easy to find people, get emails and phone numbers, and use insights to build relationships. Seamless AI data can import directly into your CRM (Customer Relationship Management) software. Project Management for Marketing · Monday.com continually ranks among the best project management softwares because of its versatility, scalability, affordable price tag, and impressive features. Plan, manage, and collaborate on any project, from basic projects to complex portfolio management, teams deliver more efficiently with monday.com. · Asana is a simple project management solution built to help your team reach its goals. Track tasks, define workflows, and plan, organize, and manage your team's work, from start to finish. Bookkeeping & Payroll Tools · Gusto is a full-service payroll, HR, and benefits platform serving over 100,000 small businesses nationwide. Gusto provides solutions for employee benefit plans in over 38 states. Gusto is also a completely cloud-based platform that offers software integrations with platforms like Xero and QuickBooks. · From simple income and expense tracking to powerful cash flow management and reporting, Intuit by QuickBooks is a full-featured business and financial management suite customizable to the needs of any size business in order to keep your finances organized. Vacation Rental Software for Marketing They offer a great, affordable solution for vacation rental owners and property managers. With your new vacation rental software, you'll enjoy: Designing a beautiful and optimized website for your growing business Managing all reservations from one place Accepting secure credit card payments and online bookings Synchronizing availability calendars with your external booking channels (Booking.com, Airbnb, etc.) … and much more! You can sign up for their FREE 7-day trial here to get the ball rolling. Start building your Top Marketing Tech Stack today! Contact us to get the latest recommendations for your top marketing tech stack!

Axer Strategies is your go-to Consulting Agency for impactful marketing strategies. If you need a professional logo, we offer logo creation services on Canva for $200. Let us spend two hours creating logo options that perfectly represent your brand. Trust Axer Strategies to elevate your business with tailored solutions and expert guidance. We will first meet with you for 30 minutes to ask questions about your brand and what you want it to represent. Then, we'll spend 1.5 hours developing logo options and going through our internal process to refine and adjust them before delivering three distinct logos.

Canva's brand kit feature allows you to select the brand fonts, colors, and imagery you want everyone in your organization to access, such as logos and feature photos. Once you've created your logo and branding elements/basics, this brand kit will be handy. You can share it with your marketing team and designers to keep your whole brand aligned.

Axer Strategies' 'Beginner's Guide to Canva,' led by our designer Diana, helps you master Canva's platform to create stunning designs, navigate the interface, and utilize versatile templates. Perfect for beginners, this guide unleashes your design potential. Start your journey with Axer Strategies and elevate your visual content.