Updated: Jul 31, 2020
Recent numbers show that approximately 92% of web traffic exists solely within the first page of Google. That's right: the vast majority of people don't even click past the first page when searching for information on the keywords that they've typed into search engines.
Because of this, you as a business need to ensure that your website is in these top results. Having a comprehensive SEO marketing strategy is essential to doing this. Without one, your page will lose out to the competitors that are using keyword-rich and link-heavy content to look more credible to search engine crawlers.
But what does an ironclad SEO strategy entail, exactly?
That's what we're going to look at today. Read on for some content marketing ideas that you need to know so that you can grow your business with SEO!
Use Multiple Types of SEO
For a well-rounded SEO strategy, you'll need to use multiple types of optimization so that your webpage ranks across the board. Read on to learn how each main type of SEO can specifically help your business website to gain higher traffic.
On-page SEO is likely what you think of when you consider hiring an SEO agency. This type of marketing refers to the management of content on your website. Basically, on-page SEO exists to optimize an individual page that exists on your site and make sure that that specific page moves up in search engines.
This type of SEO includes keyword research, keyword optimization, and content creation. The professional that creates the content will find the keywords that are most associated with your website. They then will create content rich in these keywords so that search engine crawlers can associate them more strongly with your page. The end result will be a higher ranking for your individual page within the keyword results.
On-page SEO works to rank a single page on your website more highly. Off-page SEO works on a broader scale and is meant to strengthen the relationship that your website as a whole has with other websites. The goal is to make your website more authoritative and credible to search engine crawlers as well as consumers.
The main way that this happens is through link building. To reap the benefits of off-page SEO, you'll need to have high-quality backlinks on your page that connect you to pages that already have established credibility. This will not only get the word of your website out there to websurfers, but it will also ensure that you're associated with other quality pages.
Off-page SEO comes in a couple of forms. First, SEO professionals- the same ones that you hire to create keyword-rich content- will incorporate backlinks to other sites into your blog posts. However, you also want other sites to link to your page from their websites. To do this, you may want to look into guest blogging packages in which you can pay to have your site used as a backlink on a related page.
Technical SEO relates to the elements of your website that aren't content. Its purpose is to improve the readability of your website. This makes it more user-friendly and consumable for viewers.
Because people spend an average of only 15 seconds on each website that they click on, it's essential that you grab people's attention in an infinitesimal amount of time. Having an engaging, readable, and visually-friendly website ensures that this is the case.
Some aspects of your website that technical SEO works with are structured data, site speed, mobile-friendliness, indexing, and crawlability. All of these are necessary to a positive consumer experience, which leads to search engines seeing higher traffic and better engagement rates. Ultimately, these search engines will think that you are more credible because of this and boost your rankings.
Local and Remote SEO
Because it's essential to reach out to an audience in a specific location, a unique approach must be taken. Local SEO is great if you want to reach out to people in your vicinity. This allows you to target those near you and be placed in the tops of search engines for those in a specific geographic area. In ensuring that this is the case, you guarantee that those who can actually patronize your business can learn about you.
On the other hand, remote SEO- SEO strategies that target those far away- is a great way to grow and expand your business. This is a particularly good idea for those who do business primarily online.
Create Diverse Content
SEO isn't just for textual, computer-based blog posts. Though you do want SEO-rich blog content that people will read on your webpage, you're going to need a more comprehensive strategy if you want to engage your audience fully. Read on for some ideas for diverse SEO content that you can use on your webpage!
Marketing Strategy for Mobile Users
Currently, over half of internet searches are made from mobile phones. That number is expected to rise to 72% by 2025. Clearly, it's essential that your business put a mobile marketing strategy in place.
But how can you use SEO to rank on people's Smartphones?
That's where mobile SEO comes in. Mobile SEO is the act of making your website accessible to Smartphone users by optimizing their functionality on phone browsers. Not only do your mobile resources need to be made accessible to search engine crawlers, but you also need to use technical SEO strategies to make your website look good on mobile settings.
While most of the SEO strategies that we've talked about so far exclusively have to do with written content, video SEO is becoming more of an essential investment now than ever before. 73% of shoppers are more likely to purchase a service after seeing a video on it. Whether you want to create an explainer video, a scripted skit, or an animation, you need to use SEO strategies to make this content more accessible.
Video SEO professionals will use the file names of your videos and their descriptions to incorporate SEO-rich keywords into your video content. When more people watch your video on either their smartphones or laptops, Google will believe it to be a credible and interesting resource. This will create a cycle in which it's shown to more of your target consumers.
Graphics and Images
Like videos, photos and infographics also can be optimized for SEO. These are critical for customer engagement because you can incorporate text into them in a memorable and engaging fashion. They'll like your graphics and won't click out of the webpage.
Optimization professionals will work with you to embed keywords into the codes and descriptions of every visual that you incorporate onto your page. This serves to boost the image credibility, but also to boost the credibility of your website. Since people will find the graphic engaging and click on it, it will direct them to your site and boost your site's visibility!
Use SEO With Other Platforms
While SEO alone is a great marketing strategy, its effects are magnified when used with other digital marketing tools. Read on to learn about the interaction between SEO, SEM, and social media content!
SEO and SEM/PPC
Search Engine Marketing (SEM) may sound similar to SEO, but it's quite different. In SEM, your business can bid on keywords that are associated with your business in high volumes. When you win these bids, your advertisements can show up in the Google sidebar (or at the top of the search engine) when people search for the keyword.
SEM and SEO were meant to be used together in order to attain a cohesive marketing strategy. Because SEO takes a few months to begin working, SEM ensures that you won't be left hanging in this timeframe. It also allows for people to see your ads and promotions, which generate interest in your webpage before anyone even clicks on it.
SEO and Social Media
Because over 3.8 billion people worldwide use social media, SEO should be used in conjunction with social media marketing. Facebook, Twitter, Instagram, and other such platforms are essential for engaging your audience. They allow people to easily message your experts and interact with your customer service team.
Not only can you link your blog posts to your Facebook page for more clicks, but you also can use the same keywords that you used in your blog posts on your social media pages. This will boost multiple pages belonging to your business in the most relevant keywords.
While there are a lot of aspects to any digital marketing strategy, you can't go wrong when you optimize your website with detailed and comprehensive SEO. All of your competitors are using these services, so without them you won't stand a chance.
Now that you know how to create the best possible SEO marketing strategy, it's time to check out the SEO checklist attached to this blog post. Once that's done, head over to this page and run a free SEO audit on your website.
This tool will identify any surface-level problems with your web page's SEO including broken links, duplicate content, and more. Knowing and being able to troubleshoot these issues will lead to a more authoritative webpage and higher rankings, so check it out today!