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The Axer Strategies agency tech stack includes best-in-class marketing technology to manage your web development, content creation, search engine optimization, social media, graphic design, business development, and project management. At Axer, we've employed this SAAS suite to streamline the entire marketing and lead generation process to help us enhance results. Employing this tech stack also helped cut costs for the agency as it was reframing its operations during the last two years. By automating difficult, repetitive, or time-consuming marketing functions that are traditionally done by a marketing team member, Axer Strategies was able to pass along its cost-savings to its clients, helping create efficiencies beyond its own walls. If you're looking for ways to automate your internal processes, these are the tools we recommend: Web Development · Website creation via Wix’s robust website builder. With access to 900+ strategically designed templates and advanced SEO and marketing tools, you can build your brand online in a time-saving, cost-effective manner. No knowledge of coding or open-source plugins required! · Customize your eCommerce store with Shopify, the number one eCommerce platform for all businesses. Shopify offers everything you need to start selling online immediately; quick and easy setup, secure shopping, and mobile-ready commerce, all with budget-friendly pricing. Search Engine Optimization Software & Keyword Generation · Whether it’s SEO, PPC, Social Media Marketing, or Content Marketing, SEMRush offers 50+ must-have marketing tools with subscription plans that fit your needs. USE SEMRush as a SERP tracker, site health checker, traffic analytics tool, backlink checker or, with 20B+ keywords, a keyword generation tool. AI-Powered Copywriting Tools · CopyAI is a talented, intuitive content marketing and copywriting tool powered by artificial intelligence. Whether working on your blog, social media content, online ads or landing pages, CopyAI makes affordable high-converting copy a reality applicable to every corner of the Internet. · Anyword is a content marketing tool powered by artificial intelligence that facilitates the creation of intriguing and persuasive articles and specializes in evergreen content that drives conversions. ChatGPT ChatGPT is a large language model that uses artificial intelligence to answer questions and generate text in natural language. As an AI language model, it can provide helpful insights, offer recommendations, or engage in casual conversations. There are both paid and free versions of ChatGPT available. The free version provides access to a limited range of functions, while the paid version offers more advanced features and capabilities. Users should consider their needs and intended usage when deciding between the two options. Graphic Design · Canva is a free-to-use online graphic design tool. Use it to create social media posts, presentations, posters, videos, logos, and more. Launched in 2013, Canva recently reached the 100M User mark! · Fiverr is your outsourced marketplace for design. Connect to freelancers with proven experience using Fiverr’s Rising Talent badge or find the perfect professional for your job quickly and easily using Fiverr’s quality smart algorithm tool. Lead & Call Tracking Software · CallRail is a call tracking and marketing analytics platform that helps businesses understand which campaigns are driving inbound leads via calls, texts, forms, and/or chats. Check your statistics online and in real-time. · Seamless AI is a marketing intelligence platform to find and develop sales leads. It makes it easy to find people, get emails and phone numbers, and use insights to build relationships. Seamless AI data can import directly into your CRM (Customer Relationship Management) software. Project Management · Monday.com continually ranks among the best project management softwares because of its versatility, scalability, affordable price tag, and impressive features. Plan, manage, and collaborate on any project, from basic projects to complex portfolio management, teams deliver more efficiently with monday.com. · Asana is a simple project management solution built to help your team reach its goals. Track tasks, define workflows, and plan, organize, and manage your team's work, from start to finish. Bookkeeping & Payroll Tools · Gusto is a full-service payroll, HR, and benefits platform serving over 100,000 small businesses nationwide. Gusto provides solutions for employee benefit plans in over 38 states. Gusto is also a completely cloud-based platform that offers software integrations with platforms like Xero and QuickBooks. · From simple income and expense tracking to powerful cash flow management and reporting, Intuit by QuickBooks is a full-featured business and financial management suite customizable to the needs of any size business in order to keep your finances organized. Vacation Rental Software They offer a great, affordable solution for vacation rental owners and property managers. With your new vacation rental software, you'll enjoy: Designing a beautiful and optimized website for your growing business Managing all reservations from one place Accepting secure credit card payments and online bookings Synchronizing availability calendars with your external booking channels (Booking.com, Airbnb, etc.) … and much more! You can sign up for their FREE 7-day trial here to get the ball rolling.

To be successful on Google Ads, you need to know how to create the best ad groups with their own set of keywords and ads, as well as how to use bidding strategies such as manual CPC bidding and how to optimize for the right conversion. But even after you’ve mastered those techniques, there are still many tips and tricks you can use to get more out of your campaigns. Here are some of our favorite audience segments that you may want to use for targeting. 1) Target Audiences Based on Data from Google Analytics Did you know you can segment your audience based on your data in Google Analytics? If a lot of your customers or prospective customers come from Dallas, add a location-based segment to show these people ads while they’re browsing in Dallas, Texas. You can also create remarketing lists for people who have visited specific pages of your website. For example, if someone visits Try Now, put them into an audience list to show them ads after they leave your site. This is a great solution for capturing warm leads! What’s even better? Start with What Google Audience Segments Are: According to Google, "You can add audience segment targeting to ad groups and reach people based on who they are, their interests and habits, what they’re actively researching, or how they've interacted with your business." Read more about Audience Segments here. Then, watch this video by Ray Sawvell: As mentioned in the video above, there is a way for you to import audience templates other users have made! You can access that Google Analytics Solutions Gallery here and it looks like this: 2) Build Audiences Based on Competitor Data One of our favorite things about Google's Audiences tool is how powerful it is when used in conjunction with competitor data. The more data points you use in your audience targeting, the better. So, if you're looking to build an audience around visitors to a specific site, there's no better place to start than by pulling intel from your competition. Pulling data from a direct competitor should give you insights into what sort of visitors they attract—ideas for which types of people are visiting their site (e.g., geographic location or interests). Plus, knowing who your competitors are in general can be hugely beneficial when it comes to audience building—specifically in terms of identifying shared traits (e.g., similar keywords used in search) between their sites and yours. Under the “Expand audiences by also including” choose “People who browse websites similar to.” Enter your competitors’ websites or create a separate audience for each competitor’s website. 3) How To Take Advantage of Audience Data In general, building segments based on user data is pretty simple: input certain characteristics into the ad interface, select or create a new segment, apply it to an ad group or campaign. However, setting up custom audience segments can be a tricky task. Here are three tips for creating effective custom audience segments in Google Ads: Don't Focus Too Much On Audience Size: The number of people included in your segment is important to keep in mind when creating audience data segments; however, the quality of those visitors matters more than quantity. To build meaningful and responsive audiences, start with a small pool of highly-engaged users who have proven themselves valuable to your business (i.e., are likely to convert). Use Multiple Data Points to Make More Accurate Audiences: By adding other relevant audience criteria like browser type, time spent on site, or device targeting, you’ll give yourself more options for useful audiences as well as prevent overlap between segments. For example, if your company sells both men’s and women’s shoes online, add browsing history to determine gender. Test Your Audience Setup Before Going Live: Once you've finished creating audiences from multiple data points, test them out prior to activating them for real-world use. This will help minimize any issues that could arise due to overlap, unclear definitions of interests, or performance variances between different ads. If necessary, make adjustments at every step along the way and re-test each time. Doing so allows you to improve the effectiveness before going live with your audience segments. Allocate some time and even budget to test several options over a short period before deciding on what works best for you—you may find ways to make easy adjustments or optimizations before spending your budget. Keep these tips in mind while planning out how to implement custom audience segments into your strategy. In a search-driven economy, knowing how to use audience segments (and optimize them properly) is essential. To help businesses everywhere better leverage Google’s AdWords audience segmentation feature, Axer will review your current campaign and make recommendations for optimizing these segments. Contact us today to help optimize your Google Ads account. Send this article to your ads manager, we’d love to connect and solve your marketing problem. (To hear more about Axer's approach, you can read about us here.)

What a year! As if starting an agency wasn't a challenge enough, layer on a pandemic and the downturn of our economy. I'm sure, just like me, many of you reading this are feeling the pinch and worry of the future. While I cannot guarantee your success, or give you the "secret sauce," perhaps I can share what we've learned while building our business. What is the purpose of marketing agencies? One of the first things I had to overcome while building this marketing agency is deciding what a marketing agency should be. In my experience, an agency was an expensive extension of your marketing team with out of the box ideas and talented designers & producers. I know many in the Dallas area that fit that exact description. I'm not knocking on those leading agencies that have built their reputation on great ideas and incredible campaigns! I thought there was another way of creating a marketing agency that made marketing more accessible to the small to mid-level clients that can't afford to pay the top agency price point. How digital marketing firms can help you achieve goals? Whether you're working with a large digital marketing firm or a virtual marketing agency like ours, we believe that with the right strategy, you can achieve your goals using digital. And if you're not entirely sold on this idea, think about your own online experience. When trying to make a purchasing decision, where do you go? Probably Google, but more and more people are going to social media and video sites like YouTube. Digital marketing firms can help you achieve your goals by analyzing your data, competitive landscape, and creating a marketing strategy. What goes into a fantastic marketing plan? Speaking from experience, marketing a marketing agency is tough! We've had to take all of the advice and strategies we've built for our startup clients and get at it. A fantastic marketing plan for ANY business is consist of these top 5 tips: Using all your free marketing tools - we've got a blog post on this. Creating an ironclad SEO strategy for your website. It's the building blocks of your identity online. Do the work and the research! Owning your online reputation and working on building brand promoters. Analyzing your website/campaign data to understand areas where you can make the journey better for the user. Building loyalty by developing content that genuinely connects with the customer It's all of these points that have help grow our traffic, conversion, leads and clients. What are the top digital marketing services? Most of our clients (just like you) have their own definition of what marketing is and what it's responsibilities are to their business. But just to set the record straight, marketing is anything consumer-facing. Everything from what they see on your website to the receipt they get when they've made a purchase. “Your brand is a story unfolding across all customer touch points.” — Jonah Sachs, Author Top 5 digital marketing services to include in your marketing plan: Technical and Local Search Engine Optimization Design and branding, inclusive of video and photography Website development and content creation Social media management and advertising Digital media buying to broaden your reach Being the best marketing agency The best marketing partner will make sure the client fully understands their options and available strategies to meet their goals. With Axer Strategies, we build your marketing strategy by analyzing your data, goals, and competitive landscape. Then, with the help of our Axer Network we will find the right subject matter expert to execute your plan while we project manage from start to finish. Top 3 Proven Marketing Strategies Our clients span several niches that include the cyber security, government, legal and health & beauty industries. Although each of them are at different stages in their marketing development, I've learned that the number one thing they need to do is: Grow your online authority. Many business owners think that throwing up a website and social media handle will be enough. As if the old brick and mortar mentality of "build it and they will come" applied to the online space. With so many options online, it takes more than a slick website to persuade a user to perform a transaction with you. You've got to grow your authority by creating unique content that gives value to the internet and your end user. And once you've got a flow of relevant content, your next challenge is building trust and one of the best ways you can do that is have good quality reviews. Visit our digital marketing tools page to run a free audit and know where you stand on this strategy. Be where the people are. When thinking of investing dollars into advertising, many of my clients ask me what the best way to approach this is. My thoughts are that you should invest in the marketing channels that are already working for you and if those haven't become apparent to you, then maybe you're not ready to be spending the big dollars. Instead, go back and get your organic conversions flowing, then invest in the one that is giving you the best return on your investment. Tell your brand story. I've seen that the best results come from when a business shares its uniquely authentic stories. When their social media posts are diversified with entertaining, informative, or moving content, we see brands go far beyond their expectations and goals. Axer Strategies' Year End Review Online is where everyone is turning for business. But it's not enough to just be online, you've got to contribute. And if you want customers to like you enough to make a purchase or sign a contract, you've got to make a connection through what you contribute anywhere online. So, make it count! Click here find out why I started Axer Strategies & why you want us on your team. Happy Birthday, Axer Strategies!

Surviving the first year in business can be one of the biggest challenges a small business will face. About 20% of small businesses will fail within their first year. As a business owner yourself, it's only natural that this statistic might strike fear into your heart. But what if we told you that it didn't need to be this way? What if we told you that not only were there measures totally within your control that could stop you from joining the ranks of these failing businesses, but that these measures would ensure that you soared above and beyond the competition? Well, it's true! All you need are free marketing tools that will help you reach out to your target audience and gain online traffic. Read on to learn some advertising strategies that will ensure that your business rises to new heights and succeeds where others fail. Marketing ROI Calculator Getting a high return on your marketing investment (ROI) is important for any business, but sometimes it can be really difficult to know how much you're actually getting back. Calculating your marketing ROI can require a lot of expert tools and knowledge if you don't have the right program. Fortunately, though, you can use this free ROI calculator from Axer Strategies to easily see how much money you're getting back from your marketing investments. Though the ROI information that you receive will be estimates rather than dollar-for-dollar calculations, it will still give you a clearer picture of how beneficial each marketing investment that you're making is to your business growth. Specifically, our ROI calculator will tell you: Which marketing investments are doubling or giving you back 200% ROI (these are things that you should focus the majority of your efforts on) Which marketing investments have the highest return Which marketing investments are making you money despite not being as high as other ones Which marketing investments are losing money This information will be given to you on a user-friendly color-coded scale, so even if you aren’t mathematically inclined, you can still easily understand the information! With this knowledge, you'll be able to appropriately decide what marketing investments to continue paying for and which ones you should cut back on. Without a way to measure your ROI on your marketing efforts, you'll be trying to make these choices blindly and could wind up cutting back on investment that's been generating a lot of leads. You also could wind up shelling out a lot of cash into an investment that you think should be working but is actually losing you money. When you know what investments are successful and which aren't, you also will be able to market to your audience more effectively. An ROI calculator gives you definitive information as to what consumers are responding to. This means that you can put more effort into the marketing strategies that are actually effective rather than the ones that are missing the mark. Search Engine Optimization SEO Website Auditing At this point, you likely already know how SEO works. However, did you know that you can see how well your current SEO practices are really working? As you already know, search engine crawlers look on all websites - including yours - to see which ones have the most content related to specific keywords. These same crawlers look to see whether sites are linked to other credible sources and which pages get high traffic and customer engagement. In order for your site to look good to search engine crawlers and therefore be good for SEO, you need to know if there are any surface-level issues with your website. Although you could have someone painstakingly comb through each of your blog posts to identify broken links, missing meta tags, and low-quality content, that would be both expensive and time-consuming. . Instead, you can opt for a free website audit that will analyze how your page looks in terms of SEO content! Some ranking factors that this search engine optimization (seo) audit tool will find out for you are: Whether there is any duplicate content on your website, including similar words, phrases, passages, or even full blog posts The possible existence of broken links that need to be replaced with updated backlinks Technical problems that your pages may have, including indexability and implementation Keywords that you're trying to rank for but are failing at ranking for High-volume keywords to focus your efforts on in the future Solving any housekeeping problems that your website has not only ensures that search engine crawlers don't overlook it because of broken links and bad keywords, but also ensures that your audience will have a better overall experience with your website. By eliminating these issues, you'll increase the speed of your website and prevent people from needing to wait for your page to buffer. People tend to leave a website 15 seconds after clicking on it if they aren't engaged within that time frame. Make sure that you don't waste a single valuable second by forcing consumers to stare at a 'site loading' page! Improve Your SEO Content There is a lot that you can do with the information garnered in your SEO audit. While the free audit is an awesome marketing tool in and of itself, you can use it in conjunction with some paid services to get the most bang for your buck. If you want more information beyond your free audit, you can get a full SEO report from our professionals. This Full SEO Report has over 120 checks for SEO issues, ranging from surface-level issues like duplicate content and broken links to technical problems like HTTPS implementation and the hreflang attribute on an international website. The report can be used for any brand from an SMB site to enterprise businesses and agencies. You also can purchase this SEO content guide to learn more about how you can optimize your website and reach your target consumers as effectively as possible. Online Business Listing Auditing SEO auditing isn't the only type of free audit you'll want to run on your website. You'll also want to look into getting a business listing audit of your website. If you don't know what this is, it's pretty much a simple cross-check of Google directories in which your business is listed. The aim of this check is to validate the information that you're putting online and make sure everything is correct. Having incorrect information online makes your target audience unable to contact you if they have any questions about your services. Incorrect information in business listings is obviously problematic, but inconsistent information is even more so. If consumers are looking at various directories and seeing that information isn't the same as it is in other locations, it doesn't just make it difficult to get in touch with you. It also makes you appear sloppy and unprofessional. This is a surefire way to drive people into the arms of your competitors. A business listing audit will check your business data in multiple internet locations. This includes search engines, of course, but also information on various applications, social network pages, Google maps, directories, and review websites. The audit might be free, but it's also incredibly comprehensive! Competitive Analysis Once you ensure that your business data is consistent across every possible online platform, you may also be interested in learning more about your main competitors. A competitor analysis/spend report can really help you reap the benefits of a business listing audit by helping you understand what you're up against. When you invest in this service, you'll be able to see an overview of your competitor's general online presence, an analysis of the top keywords your competitors are using, an analysis of Google searches made in relation to your competitors, and more about their website’s strengths and weaknesses! Informative Blog Posts Another tool that you can access for free on our website is our expert blog! Browsing our posts is a great way to get tips and tricks on the latest and most effective advertising and marketing strategies. By doing this, you'll learn new ways that you can improve your existing investments. You'll also get some ideas for new tools and technologies that you should use to rise above the competition. Our blog offers information on many different topics, including SEO strategies, social media marketing, competitor analysis, digital design trends, SEM and PPC, and more. If you want diverse content that's frequently updated, this is the right place to get it! Get Free Marketing Tools Today While there are a multitude of ways that you can grow your business, digital marketing strategies are by far the most cost-effective way to reach your target audience. Using these strategies ensures that you won't join the ranks of the many failing businesses in America, but rather grow and move up in your industry. Now that you know some of the best free marketing tools on the web, it's time to put them to use. Contact us for assistance in finding the best tools to grow your specific business. Our experts are more than happy to discuss our many essential marketing improvements. We will also help you download any of the tools that will help you boost your business and gain more traffic. Good luck!

Recent numbers show that approximately 92% of web traffic exists solely within the first page of Google. That's right: the vast majority of people don't even click past the first page when searching for information on the keywords that they've typed into search engines. Because of this, you as a business need to ensure that your website is in these top results. Having a comprehensive SEO marketing strategy is essential to doing this. Without one, your page will lose out to the competitors that are using keyword-rich and link-heavy content to look more credible to search engine crawlers. But what does an ironclad SEO strategy entail, exactly? That's what we're going to look at today. Read on for some content marketing ideas that you need to know so that you can grow your business with SEO! Use Multiple Types of SEO For a well-rounded SEO strategy, you'll need to use multiple types of optimization so that your webpage ranks across the board. Read on to learn how each main type of SEO can specifically help your business website to gain higher traffic. On-Page SEO On-page SEO is likely what you think of when you consider hiring an SEO agency. This type of marketing refers to the management of content on your website. Basically, on-page SEO exists to optimize an individual page that exists on your site and make sure that that specific page moves up in search engines. This type of SEO includes keyword research, keyword optimization, and content creation. The professional that creates the content will find the keywords that are most associated with your website. They then will create content rich in these keywords so that search engine crawlers can associate them more strongly with your page. The end result will be a higher ranking for your individual page within the keyword results. Off-Page SEO On-page SEO works to rank a single page on your website more highly. Off-page SEO works on a broader scale and is meant to strengthen the relationship that your website as a whole has with other websites. The goal is to make your website more authoritative and credible to search engine crawlers as well as consumers. The main way that this happens is through link building. To reap the benefits of off-page SEO, you'll need to have high-quality backlinks on your page that connect you to pages that already have established credibility. This will not only get the word of your website out there to websurfers, but it will also ensure that you're associated with other quality pages. Off-page SEO comes in a couple of forms. First, SEO professionals- the same ones that you hire to create keyword-rich content- will incorporate backlinks to other sites into your blog posts. However, you also want other sites to link to your page from their websites. To do this, you may want to look into guest blogging packages in which you can pay to have your site used as a backlink on a related page. Technical SEO Technical SEO relates to the elements of your website that aren't content. Its purpose is to improve the readability of your website. This makes it more user-friendly and consumable for viewers. Because people spend an average of only 15 seconds on each website that they click on, it's essential that you grab people's attention in an infinitesimal amount of time. Having an engaging, readable, and visually-friendly website ensures that this is the case. Some aspects of your website that technical SEO works with are structured data, site speed, mobile-friendliness, indexing, and crawlability. All of these are necessary to a positive consumer experience, which leads to search engines seeing higher traffic and better engagement rates. Ultimately, these search engines will think that you are more credible because of this and boost your rankings. Local and Remote SEO Because it's essential to reach out to an audience in a specific location, a unique approach must be taken. Local SEO is great if you want to reach out to people in your vicinity. This allows you to target those near you and be placed in the tops of search engines for those in a specific geographic area. In ensuring that this is the case, you guarantee that those who can actually patronize your business can learn about you. On the other hand, remote SEO- SEO strategies that target those far away- is a great way to grow and expand your business. This is a particularly good idea for those who do business primarily online. Create Diverse Content SEO isn't just for textual, computer-based blog posts. Though you do want SEO-rich blog content that people will read on your webpage, you're going to need a more comprehensive strategy if you want to engage your audience fully. Read on for some ideas for diverse SEO content that you can use on your webpage! Marketing Strategy for Mobile Users Currently, over half of internet searches are made from mobile phones. That number is expected to rise to 72% by 2025. Clearly, it's essential that your business put a mobile marketing strategy in place. But how can you use SEO to rank on people's Smartphones? That's where mobile SEO comes in. Mobile SEO is the act of making your website accessible to Smartphone users by optimizing their functionality on phone browsers. Not only do your mobile resources need to be made accessible to search engine crawlers, but you also need to use technical SEO strategies to make your website look good on mobile settings. Video Content While most of the SEO strategies that we've talked about so far exclusively have to do with written content, video SEO is becoming more of an essential investment now than ever before. 73% of shoppers are more likely to purchase a service after seeing a video on it. Whether you want to create an explainer video, a scripted skit, or an animation, you need to use SEO strategies to make this content more accessible. Video SEO professionals will use the file names of your videos and their descriptions to incorporate SEO-rich keywords into your video content. When more people watch your video on either their smartphones or laptops, Google will believe it to be a credible and interesting resource. This will create a cycle in which it's shown to more of your target consumers. Graphics and Images Like videos, photos and infographics also can be optimized for SEO. These are critical for customer engagement because you can incorporate text into them in a memorable and engaging fashion. They'll like your graphics and won't click out of the webpage. Optimization professionals will work with you to embed keywords into the codes and descriptions of every visual that you incorporate onto your page. This serves to boost the image credibility, but also to boost the credibility of your website. Since people will find the graphic engaging and click on it, it will direct them to your site and boost your site's visibility! Use SEO With Other Platforms While SEO alone is a great marketing strategy, its effects are magnified when used with other digital marketing tools. Read on to learn about the interaction between SEO, SEM, and social media content! SEO and SEM/PPC Search Engine Marketing (SEM) may sound similar to SEO, but it's quite different. In SEM, your business can bid on keywords that are associated with your business in high volumes. When you win these bids, your advertisements can show up in the Google sidebar (or at the top of the search engine) when people search for the keyword. SEM and SEO were meant to be used together in order to attain a cohesive marketing strategy. Because SEO takes a few months to begin working, SEM ensures that you won't be left hanging in this timeframe. It also allows for people to see your ads and promotions, which generate interest in your webpage before anyone even clicks on it. SEO and Social Media Because over 3.8 billion people worldwide use social media, SEO should be used in conjunction with social media marketing. Facebook, Twitter, Instagram, and other such platforms are essential for engaging your audience. They allow people to easily message your experts and interact with your customer service team. Not only can you link your blog posts to your Facebook page for more clicks, but you also can use the same keywords that you used in your blog posts on your social media pages. This will boost multiple pages belonging to your business in the most relevant keywords. Get Started While there are a lot of aspects to any digital marketing strategy, you can't go wrong when you optimize your website with detailed and comprehensive SEO. All of your competitors are using these services, so without them you won't stand a chance. Now that you know how to create the best possible SEO marketing strategy, it's time to check out the SEO checklist attached to this blog post. Once that's done, head over to this page and run a free SEO audit on your website. This tool will identify any surface-level problems with your web page's SEO including broken links, duplicate content, and more. Knowing and being able to troubleshoot these issues will lead to a more authoritative webpage and higher rankings, so check it out today!

Good employees are hard to come by. That’s why I feel so lucky to have Evy Camacho on my team. As our Project Director, Evy is responsible for coordinating the execution of our client's marketing strategies through our vetted network of subject matter experts and being the main point of contact for day-to-day client activities. While working at The Dallas Morning News, I hired Evy because she came recommended by a long time friend who described her as "amazingly organized and detail-oriented in the most enjoyable way." And after knowing Evy now for almost five years, I can attest to the immense value she brings to keeping the chaos under control and always improving processes. Trust me when I tell you, you want Evy on your team, too. Then you have me - David Estrada. Here is a link to the recommendations section of my LinkedIn. I have a track record of being trustworthy, reliable, and producing high-quality work. When given the opportunity, I explore new marketing tactics, I dream BIG and find a way to make it happen. Through our marketing agency - Axer Strategies - we are creating partnerships. Our clients learn about marketing products and services and other valuable resources through our website, axerstrategies.com. Our calls always have a purpose, whether it's to discuss a vital issue or to brainstorm on an idea! You want us on your team because, with Axer Strategies, we can dream up custom marketing strategies and make them happen in an organized and transparent way with vetted marketing experts.

At Axer Strategies, we run our business with full transparency. Isn't that why we sign non-disclosure agreements? When you are a client or vendor of Axer Strategies, we promise prompt responses, detailed explanations, and complete transparency. This is how our Dallas based Advertising / Marketing Agency works. We meet with you and ask questions that give us a better picture of your current marketing efforts. We learn your goals, pain points, and sales process. Then we run back to the lab and research your industry, competitors, target market/audience, and anything else that would add more context to the information you already gave us. After that, we come back to you with a custom marketing strategy designed to solve your challenges and achieve your business goals. Based on your feedback, and honest, ongoing dialogue, we make adjustments, gather any additional data needed, and flesh out the details. Choose your own custom execution path Once we're at the point where you like the game plan, you can either: Internal Execution - Have your internal marketing team take the strategy and follow our execution plan. We'll follow up with you regularly to check on how things are going and look for opportunities to optimize. We Work Together - You outsource some portions of the execution, but dedicate the time or staff to help. We introduce our Project Director - Evy Camacho, who will ensure we are on task and will meet our deadlines. Turnkey Solution - You outsource everything to Axer. We will provide regular check-ins and reports. And if that's not custom enough- let us know! We want our strategy to be the right fit for you. Multi-Channel Marketing Strategies Our strategies include digital marketing products or services, traditional mass media, and experiential marketing. This includes Social Media Marketing, Web design, Video Production, Reputation Management, Radio, TV, and other marketing services. After you get the perfect marketing mix for your target customer, we start to have conversations with our Axer Network vendors. These are freelance vendors and specialized agencies that we bring on to work on that specific piece of the plan. Through us, they get all of the vital information and overall vision for your marketing. Our vendors provide feedback on the plan and add additional data points that either validate or answer some of our preliminary hypotheses. Having our vetted network of experts offer their perspective that increases our accuracy in achieving your goals. What we expect from our clients What we ask of you is to keep us informed on what else is going on with the business or industry that could affect your budget, marketing plan, or company structure. Axer's revenue comes from building winning strategies, project managing, executing on behalf of the client, and optimizing to hit your marketing goals. Our ideal client is the owner of a medium to large business or a marketing executive who is ready to take ownership of their marketing and build a successful plan. Our new type of marketing agency might not work for everyone, but if you like accountability, transparency, and smarter marketing, Axer Strategies is the best fit for you.

As I mentioned in this article by the Dallas Voice, because Axer Strategies is entirely virtual, we have little to no overhead cost. We hire freelancers from around the world according to your marketing strategy and their experience. We don't believe in marking up their work; instead, we make our money by developing the strategy and project managing the execution. That means as much of your marketing budget as possible is actually going toward your marketing goals. By not marking up the work of our contractors, we might be "leaving money on the table" as they say. But Axer’s goal isn’t just to make as much money as possible off our clients; instead, we offer an approach that is honest, transparent, and puts the client’s interests first. At Axer Strategies, we think this kind of approach is the future of marketing. How does a traditional marketing/advertising agency work? Every agency’s overall goal is the same: to convert your target audience into new customers, retain your current customer base, improve sales and revenue, and grow your business and brand. In many agencies, when you sign on to be a client, they assign you an account executive and a team of account coordinators, supervisors, directors, and etc. Such a large staff means the agency carries a lot of overhead. This model reduces speed, transparency, overall quality of delivery, and, most importantly, eats away at your advertising budget. You're likely paying inflated prices because the agency is trying to create a profit margin and recover their overhead cost for running the agency. The best marketing agency business model At Axer Strategies, we meet with you and learn about your unique business goals, challenges, and target audience. Then, we create custom marketing strategies based on that information. and oversee the execution of your marketing campaigns - whether that’s through our network of vetted freelance experts or with your own internal marketing team. We provide regular reports and optimizations to refine our marketing strategy until we hit our goal. It took several years of working with traditional agencies to realize that the industry needed a new option that better served the client. Instead of modeling ourselves after our competitors, Axer could do something truly different. This simple shift in perspective helped me get over the fear of becoming just another agency in a crowded field. Forging a new path comes with its challenges, of course. Not following a "7 Steps to Start Your Own Marketing Agency" plan can cause a lot of anxiety and be overwhelming at times. But ultimately, building a better, smarter, and more efficient marketing agency makes it all worth it. If you want to put more of your marketing money into actual marketing instead of your agency’s pockets, contact Axer Strategies today! Update: Now, 2 years after writing this post, I'm happy to mention that we've been named Top Digital Marketing Agencies In Texas by DesignRush and Top Content Marketing Agencies in Dallas by UpCity