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Downloadable digital marketing tools and resources: Meta Description Checklist & Social Media Content Ideas. Downloadable Digital Marketing Tools & Resources We believe that marketing is becoming more and more accessible to the average business owner. We also know that marketers have to wear many hats in their departments. At Axer, We like to share our knowledge, digital marketing cheat sheets, and planning tools. Check back here for the occasional update! Filter by Category All Bundles SEO Price $0 $35 Sort by Quick View NEW Canva Training Video Guide: Making a Design & Step-by-Step PDF Onboarding Course Regular Price $34.99 Sale Price $0.00 SUMMER100 Quick View NEW Canva Training Video - Beginner's Guide & Step-by-Step PDF - Onboarding Course Price $0.00 Quick View FREE The Not Boring - Meta Description Checklist Price $0.00 Quick View FREE Social Media Content Ideas Price $0.00

List of technology our marketing agency uses to manage and execute our client's work and overall advertising & digital marketing. (Affiliate) Links For Marketing Tools AxerTechStack Here is a list of tools we use at Axer Strategies to manage our client's work and overall digital marketing. Use our codes or links to get special offers! Filter by Category AI Business Growth Resources CMS CRM Call tracking Copywriting Design / Creative Ecommerce Freelance Marketplace Live Chat Project Management Tool Property Management Software Reporting SEM SEO Social Media Virtual Receptionist Website Wix We highly recommend Wix for its continued commitment to improving its web-based platform. Plans are affordable, and they give you so many marketing benefits - all in one place! Rely on their excellent customer service and support team. Learn More SEMRush We're focused on success and efficiency. SEMRush aligns with those key values because we can find the best SEO opportunity, do cross-platform reporting, and post to multiple social media profiles. They're constantly adding features to their already awesome platform. Learn More Monday.com We manage several projects across many different clients who like to see things in their own way. Well, Monday.com can keep up with that and make your work more efficient. You spend less time project managing and more time executing or creating new strategies. Plus, it connects to everything, and it's a great central hub for all our work. If automation is something you've been meaning to explore and add to your business operations, contact us, and we can show you our board setup. Learn More Canva We love great design and eye-catching ads that make you feel something good. But you have to do a bit of a balancing act to make your brand fit your audience and the industry. Canva enables anyone to play with their idea - make it feel your own and even enable you to speak the design language. Our team uses Canva to build minimal viable products quickly. Clients love that they get into the platform to give feedback or further explain their vision. We advocate for Canva because great design is within reach, and we think everyone should know! Learn More CallRail CallRail is a marketing analytics and call tracking software. It offers a range of features that allow businesses to track calls, texts, forms, and chats as easily as they track clicks. This functionality enables users to gain valuable insights into their marketing efforts and customer interactions. The primary purpose of CallRail is to help businesses understand where their leads are coming from and how effectively their marketing strategies are performing. Learn More Fiverr Fiverr is your outsourced marketplace for design. Connect to freelancers with proven experience using Fiverr’s Rising Talent badge or find the perfect professional for your job quickly and easily using Fiverr’s quality smart algorithm tool. Learn More Anyword Copywriting is where most people get stuck with marketing. Now, you don't have to be an expert copywriter. You can use the help of an AI to write that social media post or blog article. Yep, all true. Learn More Copy.AI This AI can pretty much get you out of any copywriting block. It's useful for all your marketing needs but so much more! Do you need to brainstorm? This is a great tool for that. AI's are writing a ton of the internet's content. Learn to use them to your advantage. Learn More Ruby Ruby is a US-based company that offers live virtual receptionists and chat services. Ruby's 24/7 support system includes virtual receptionists that can greet callers and engage with website visitors. Learn More Lodgify Lodgify is a property management software for vacation rentals that streamlines booking, website creation, reservations, and payment processing. Automate your vacation rental business and discover the time-saving tools you need to grow your business. Learn More Shopify If you are a store/merchant selling products, then you want to be on Shopify. Besides its excellent customer service, you'd get access to the best apps to connect you to marketplaces like Facebook, Instagram Shop, Google Merchant Center, Walmart.com, Amazon, and many more! Learn More American Express Sign up for the Amex Blue Business Cash™ Card through our exclusive referral link and earn a statement credit after making $5,000 in purchases within your first 6 months. Plus, you’ll have the flexibility to choose from all available American Express Personal and Business Card offers to find the best fit for your needs. And when you apply through our link, we both benefit—you get valuable rewards, and we earn a referral bonus. It’s a win-win! Don’t miss out—apply today! Learn More Alliance Virtual Offices Get a professional business address, workspace access, and live receptionist services—all while keeping costs low. Axer Strategies used Alliance Virtual Office to scale, and now you can too! Browse affordable virtual office and live receptionist plans designed for entrepreneurs who want to grow without the overhead of a traditional office. Get started today! Learn More

Marketing Services Marketing Services Marketing Services At Axer Strategies, we don’t believe in cookie-cutter solutions—everything we do is tailored to your business. From cutting-edge AI-driven marketing strategies to flexible nearshore marketing solutions, we’re here to push the boundaries of what’s possible. Our services are grouped into intuitive categories—from Strategy & Automation to Execution & Optimization—so you can easily explore how we can help you grow. Each service is designed to be fully customizable, so whether you’re looking to streamline workflows, launch a killer campaign, or completely reimagine your brand, we’ve got you covered. Dive into the list below and see how we combine innovation, personalization, and data-driven results to deliver strategies that are as unique as your business. Fitler by Category Advertising Brand & Design CRM Setup & Management Client Success & Analytics Execution & Optimization Nearshore Marketing Other Marketing Services PR & Reputation Management Strategy & Automation Training & Workshops AI-Driven Marketing Strategy Strategy & Automation We use advanced data analysis and AI-driven tools to create tailored marketing strategies that evolve with your business needs. From competitive analysis to audience segmentation, our strategies ensure you’re targeting the right audience with precision. Our proprietary techniques focus on continuous optimization, ensuring your business stays ahead of the competition with real-time insights. Read More Business Process Automation Strategy & Automation We streamline your business processes using automation tools like Monday.com and Zapier, optimizing workflow efficiency across teams. From task management to lead tracking, we ensure your workflows are efficient and streamlined. Read More Competitive Analysis Strategy & Automation Gain insight into your competitors with a deep analysis of their strategies, content, and market position. Our Competitive Analysis service uses in-depth data to uncover your competitors’ strengths and weaknesses, providing actionable insights that help you stay ahead by identifying market gaps and opportunities. Read More Content Creation Execution & Optimization We create compelling, data-driven content tailored to your audience, including blog posts, articles, infographics, and video scripts. Our content creation process is guided by audience insights and SEO data to maximize reach and engagement. Read More Content Strategy Strategy & Automation Our content strategy service ensures that every piece of content aligns with your business goals, leveraging data-driven insights to fuel long-term success. We create tailored content strategies based on in-depth audience analysis and predictive data, ensuring every piece of content is relevant and optimized for performance. Read More Customer Modeling & Segmentation CRM Setup & Management We offer a Customer Modeling & Segmentation service that utilizes AI-driven analytics to create detailed customer profiles. This allows you to target specific segments with tailored marketing strategies, enabling hyper-targeted marketing that drives engagement and conversions. Read More Display & Video Ads Advertising We create visually engaging display and video ads that capture your audience’s attention across platforms. Our campaigns include Native Ads, which seamlessly integrate into the user experience on sites like Taboola and Outbrain, ensuring higher engagement and conversions. With native ads seamlessly integrated into content, we ensure higher engagement and conversions across platforms like Google, YouTube, and Taboola. Read More Email Marketing CRM Setup & Management Our Email Marketing service helps you create targeted campaigns that nurture leads and engage customers. We leverage AI-powered insights and predictive analytics to segment audiences and send personalized content, ensuring that your emails are personalized and effective at driving conversions. We tailor our approach for each client to maximize open rates and conversions. Read More Event Planning Other Marketing Services We provide end-to-end event planning services, ensuring every detail—from concept to execution—is handled with precision. Whether it’s a corporate event, product launch, or webinar, we create memorable experiences that align with your brand goals. Our services ensure that your corporate events, webinars, and product launches are flawlessly executed. We manage everything from logistics to promotion, delivering memorable experiences that align with your brand. Read More Full Brand Development & Scaling Brand & Design We build brands that stand out in competitive markets by focusing on identity, design consistency, and scalability. Our end-to-end service covers logo design, brand guidelines, digital presence, messaging, and brand strategy. Our goal is to create a brand that resonates with your target audience, ensuring consistency and long-term growth. Whether you’re launching a new brand or rebranding, our Full Brand Development service is designed to scale with your business. Read More Full Marketing Analytics & Reporting Client Success & Analytics We can guarantee that your marketing efforts are consistently improving by establishing tracking, reporting, and KPIs for all campaigns. This involves creating detailed dashboards and reports to provide you with valuable insights into the performance of your marketing. We offer comprehensive marketing analytics and reporting to give you full visibility into your campaign performance. By utilizing advanced tools, we monitor key metrics and offer actionable insights to continuously enhance your marketing strategy. Read More Google/Bing Search Ads Advertising We create and manage pay-per-click (PPC) campaigns on Google and Bing to drive high-quality traffic to your website. Our strategy focuses on optimizing keyword bids and ad copy for maximum conversions and minimal ad spend. Our team handles everything from keyword research to ad copywriting and bid management to ensure optimal performance. Read More Hands-on Marketing Workshops Training & Workshops Empower your team with hands-on workshops covering Canva, monday.com, and other essential tools. Our customized training sessions provide practical knowledge of the latest marketing strategies, from social media management to data analysis, to help your team efficiently manage your marketing efforts. Read More KPI Monitoring & Performance Reviews Client Success & Analytics Track the success of your campaigns with our KPI Monitoring & Performance Reviews. We provide regular reports on key metrics like conversion rates, ROI, and customer engagement, allowing you to make data-driven decisions. Our real-time performance tracking with personalized dashboards enables you to monitor campaign effectiveness and key business metrics, ensuring you stay on track to meet your goals. Read More Lead Generation & Nurturing CRM Setup & Management We develop and execute lead generation campaigns and nurture funnels to help you capture and convert potential customers efficiently. Our services are designed to capture, nurture, and convert leads using data-driven strategies and automation tools to ensure your leads are qualified and nurtured efficiently. Read More Local SEO Execution & Optimization Enhance your local search presence with our Local SEO services, including optimizing Google My Business, local citations, and creating location-specific content. We go beyond traditional local SEO by integrating AI-powered tools that analyze local trends and optimize for real-time visibility, ensuring continuous improvement in your local search performance. Read More Logo Design & Brand Identity Brand & Design We specialize in crafting memorable logos and cohesive brand identities that resonate with your target audience. Our process involves deep research into your market and competition to ensure your brand stands out. Our team designs logos and brand guidelines that ensure consistency across all platforms, helping you stand out in your industry. Read More Marketing Audits Strategy & Automation We conduct comprehensive audits to evaluate your current marketing strategies, SEO health, content, and online performance, ensuring that you’re ready to scale. Our Marketing Audits assess your current campaigns, website, and overall digital presence. We use advanced tools to identify areas for improvement and recommend strategies to optimize performance. Read More Marketing Automation Setup Strategy & Automation Streamline your marketing processes with our Marketing Automation Setup. We integrate tools like HubSpot, Zapier, Wix, MailChimp, and ActiveCampaign to automate lead generation, email campaigns, and workflows, freeing up your time to focus on strategy. Read More Marketing Campaign Execution Execution & Optimization Estrada Marketing takes your strategies and brings them to life with full execution services, managing everything from content creation to ad placement. Our team handles the nuts and bolts, ensuring flawless delivery across all channels. We optimize for performance, timing, and audience targeting to get the most out of every campaign. Read More Marketing Project Management Other Marketing Services Our Marketing Project Management service ensures that your campaigns stay on track from start to finish. Using tools like Monday.com and Asana, we provide end-to-end project management for your marketing campaigns, ensuring deadlines are met, budgets are respected, and all stakeholders are in the loop. From scheduling to execution, we handle every aspect so you can focus on results. Read More Media Buying Advertising We manage your media buying efforts to ensure your ads are placed in front of the right audience at the right time. Whether it’s digital, print, or broadcast, we optimize your media spend for maximum impact by leveraging data-driven insights to ensure your ads reach the right audience and maximize exposure and ROI across various platforms. Read More Nearshore Marketing Solutions Nearshore Marketing Leverage Axer Strategies' Nearshore Marketing services to scale your marketing efforts with highly skilled talent from Mexico and Latin America. Our nearshore approach ensures cost-effective, high-quality output across digital marketing, design, and campaign execution without the challenges of offshore time zone differences. We offer tailored, cost-effective marketing execution, project management, and content creation services. Axer Strategies manages the team, provides direction, and ensures alignment with the strategy and goals. Read More Online Reputation Management PR & Reputation Management We manage your brand’s online reputation through review monitoring, media outreach, and online testimonials to maintain a positive presence. Our proactive monitoring and response strategies help protect and enhance your online reputation. From managing reviews to handling PR crises, we ensure your brand remains in a positive light. Read More PR Draft & Release PR & Reputation Management We craft and distribute press releases that get your brand in front of the right audience, ensuring that your key messages are communicated effectively. Our PR services specialize in drafting press releases, conducting media outreach, and managing reputation to enhance your brand's visibility and credibility. We tailor PR campaigns to amplify your presence across relevant channels and ensure your message reaches the right audience effectively. Read More Programmatic Ad Buying & Retargeting Advertising Harness the potential of AI to deliver personalized ads to the right audience at the right moment. We specialize in programmatic ad buying, using machine learning to optimize placements and improve ad performance across platforms. Our Programmatic Ad Buying leverages AI to deliver highly targeted ads at the right time, optimizing your ad spend with predictive algorithms for maximum ROI. Read More SEO & Content Optimization Execution & Optimization We enhance your website's content and technical aspects to boost search engine rankings and improve user experience. This comprehensive SEO & Content Optimization service includes keyword research, on-page SEO, and technical SEO enhancements such as site speed optimization, structured data, and indexation. We leverage AI to identify content gaps and consistently optimize for better rankings and user experience. Read More Social Media Ads (Facebook, Instagram, etc.) Advertising Our Social Media Ads service helps you reach and engage with your audience on platforms like Facebook, Instagram, and LinkedIn. We design, launch, and optimize paid campaigns that increase brand awareness, drive conversions, and ensure your ads reach the right audience through a data-driven approach. We optimize every campaign for performance, targeting, and engagement to deliver the best ROI. Read More Social Media Management Execution & Optimization Our Social Media Management service helps your brand stay active and engaged across platforms such as Facebook, Instagram, LinkedIn, and more. We handle content creation, posting schedules, and audience engagement to build your brand’s online presence by leveraging data-driven insights and predictive algorithms. Our tailored strategies focus on growing your audience and engagement with resonating content. Read More Website Design & Development Brand & Design We design and develop high-performance websites that are visually appealing, optimized for search engines, and designed to drive conversions. Our team utilizes platforms like Wix, Shopify, and WordPress to build websites that grow with your business. Using the latest development tools, we ensure your site delivers a seamless user experience and performs at its best. Read More

Search David Estrada Jul 9 4 min SEO Software: Digital Marketing Tech Stack We'll walk you through our chosen SEO software, Semrush. It's the leading all-in-one SEO suite. 16 views 1 comment 1 like. Post not marked as liked 1 David Estrada Oct 14, 2022 4 min Top Marketing Tech Stack for 2023 If you're looking for ways to automate your internal marketing and business processes, these are the tools we recommend. 630 views 0 comments 1 like. Post not marked as liked 1 David Estrada Jan 3, 2022 4 min Audience Segments - Tips and Tricks on Google Ads That You’re Not Using To be successful on Google Ads, you need to know how to create the best ad groups with their own set of keywords and ads, as well as how... 335 views 0 comments 2 likes. Post not marked as liked 2 David Estrada Aug 8, 2020 4 min Celebrating Our Marketing Agency's First Birthday and Sharing Our Key Strategies As if starting an agency wasn't a challenge enough, layer on a pandemic and the downturn of our economy... here's what we've learned. 198 views 0 comments 4 likes. Post not marked as liked 4 David Estrada Jul 1, 2020 6 min Improve Your Advertising Skills With These Free Marketing Tools Free marketing tools that will help you reach out to your target audience and gain online traffic. 327 views 0 comments 7 likes. Post not marked as liked 7 David Estrada Jun 8, 2020 6 min How to Create an Ironclad SEO Marketing Strategy to Grow Your Business Recent numbers show that approximately 92% of web traffic exists solely within the first page of Google. That's right: the vast majority... 173 views 0 comments 6 likes. Post not marked as liked 6 David Estrada Mar 23, 2020 1 min Why You Want Us On Your Marketing Team We can dream up custom marketing strategies and make them happen in an organized and and transparent way with vetted marketing experts. 288 views 0 comments 6 likes. Post not marked as liked 6 David Estrada Feb 10, 2020 2 min How an Agency Can Be Transparent and Offer Smart Marketing This is how our Dallas based Advertising / Marketing Agency works for those who like accountability, transparency, and smarter marketing. 56 views 0 comments 6 likes. Post not marked as liked 6 David Estrada Jan 6, 2020 2 min Why I started Axer Strategies - A Dallas Based Virtual Marketing Agency Why I started my own marketing agency, Axer Strategies? The answer is simple: to create a better business model for my marketing clients. 92 views 0 comments 5 likes. Post not marked as liked 5 Insights and Strategies: The Axer Strategies Blog Expert Strategies, Cutting-Edge Technology, and SEO Tips

Shop Our Digital Marketing Resources Welcome to our digital marketing resources page! Here, you can find a variety of reports, guides, and checklists to help you improve your online presence. Whether you're a small business owner or a marketing professional, our resources can provide you with valuable insights and practical tips. Browse the selection and start enhancing your digital marketing strategy today! NEW Quick View Canva Training Video - Beginner's Guide & Step-by-Step PDF - Onboarding Course Price $34.99 Add to Cart Quick View Comprehensive SEO Audit Service & Report Price $149.99 Add to Cart NEW Quick View Canva Training Video Guide: Making a Design & Step-by-Step PDF Onboarding Course Price $34.99 Add to Cart FREE Quick View Social Media Content Ideas Price $0.00 Add to Cart FREE Quick View The Not Boring - Meta Description Checklist Price $0.00 Add to Cart Quick View Competitive Marketing and Advertising Analysis Report Price $249.99 Add to Cart Best Seller Quick View Main Competitor Analysis + Spend Report Price $299.99 Add to Cart Quick View SEO Content Guide Price $199.99 Add to Cart

Search Results All (43) Other Pages (21) Blog Posts (9) Services (2) Products (8) Forum Posts (3) 43 items found for "" Other Pages (21) Marketing Agency | Axer Strategies At Axer Strategies, we're revolutionizing how businesses approach marketing by creating innovative digital strategies and leveraging a tested tech stack. Our mission is to optimize the efficiency of your marketing efforts and marketing teams. We leverage software, connect platforms, and craft marketing automations that will make even your traditional campaigns more effective and cost-efficient. Schedule a free 30 minute consultation New Digital Marketing Resources NEW Canva Training Video - Beginner's Guide & Step-by-Step PDF - Onboarding Course Price $34.99 Add to Cart Comprehensive SEO Audit Service & Report Price $149.99 Add to Cart NEW Canva Training Video Guide: Making a Design & Step-by-Step PDF Onboarding Course Price $34.99 Add to Cart FREE Social Media Content Ideas Price $0.00 Add to Cart FREE The Not Boring - Meta Description Checklist Price $0.00 Add to Cart Competitive Marketing and Advertising Analysis Report Price $249.99 Add to Cart Best Seller Main Competitor Analysis + Spend Report Price $299.99 Add to Cart SEO Content Guide Price $199.99 Add to Cart STRATEGIC MARKETING AGENCY Axer means to align on an axis. To point. To orient. Axer Strategies is built to be innovative and adaptable. Using the latest in data collection and analytics, we build and execute completely custom marketing plans for a fraction of the cost. LEARN MORE ABOUT US Top Marketing Tech Stack for 2024 LEARN MORE POPULAR MARKETING SERVICES MARKETING STRATEGY We will work with your business to develop a custom marketing strategy that accomplishes your company's goals. NEARSHORE MARKETING Tap into the benefits of hiring a dedicated marketing resource from Mexico for a fraction of the cost of a US employee ADVERTISING STRATEGY Axer Strategies will build and execute a paid marketing strategy that will get the best return on your investment. CONTENT PRODUCTION Need content for social media, email marketing or website? We can create a workflow that will generate regular, compelling posts for your audience. MARKETING TECHNOLOGY CONSULTANT Transform your Marketing Strategy with AI. Streamline processes, boost ROI, and stay ahead. MARKETING SERVICES Click here to find out more about all the services we offer. SERVICES OUR TEAM With more than 20 years of marketing experience, the Axer Strategies team brings to the table an understanding of how to build and execute a winning marketing strategy on budget and on time. Read More > AXER STRATEGIES BLOG SEO Software: Digital Marketing Tech Stack 15 1 comment 1 1 like. Post not marked as liked 1 Top Marketing Tech Stack for 2023 629 0 comments 0 1 like. Post not marked as liked 1 Audience Segments - Tips and Tricks on Google Ads That You’re Not Using 334 0 comments 0 2 likes. Post not marked as liked 2 Celebrating Our Marketing Agency's First Birthday and Sharing Our Key Strategies 196 0 comments 0 4 likes. Post not marked as liked 4 Improve Your Advertising Skills With These Free Marketing Tools 325 0 comments 0 7 likes. Post not marked as liked 7 How to Create an Ironclad SEO Marketing Strategy to Grow Your Business 172 0 comments 0 6 likes. Post not marked as liked 6 FUNDAMENTAL AUDITS Remember grading your own project in school? This is kind of like that. Use our free tools to get a better view of your company's current online marketing efforts and where your digital marketing plan could improve. LEARN MORE ABOUT OUR ADVANCED REPORTS #01 Return on Investment (ROI) Calculator TAKE ME THERE #02 Search Engine Optimization (SEO) Audit AUDIT MY SITE #03 Online Business Listing Audit FIND MY LISTINGS Here's What We're Listening To Wired Business Spoken Edition Get in-depth coverage of current and future trends in technology, and how they are shaping business, entertainment, communications, science, politics, and society. View Podcast Overview How I Built This Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. View Podcast Overview Perpetual Traffic Podcast Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. View Podcast Overview LET'S GET STARTED ​Let's do this your way. When you're ready to take the next step, schedule a free 30-minute consultation to go over your business goals and marketing challenges. info@axerstrategies.com 469-447-8858 Find us on LinkedIn Nearshore Marketing | Outsource Resources Nearshore Marketing Axer Strategies offers a unique approach to marketing that can transform your business. By utilizing their Nearshore Marketing services, you can benefit from a highly skilled and dedicated team of professionals who will work closely with you to develop and execute a comprehensive marketing strategy that is tailored to your specific needs. ​ If you're looking for a way to transform your marketing and take your business to the next level, Nearshore Marketing by Axer Strategies is a powerful solution. With access to top talent, cost-effective solutions, a collaborative approach, and scalable solutions, you can rest assured that your marketing needs are in good hands. ​ Contact us to schedule your consultation for nearshore marketing! Access to Top Marketing Talent Axer Strategies employs highly skilled professionals with a wide range of expertise in marketing, branding, design, and technology. Their team has experience working with clients in a variety of industries, allowing them to bring a diverse range of perspectives to your marketing strategy. Cost-Effective Solutions By using Nearshore Marketing, you can benefit from a cost-effective alternative to traditional marketing methods. Axer Strategies operates in close proximity to the US, which means they can offer highly competitive rates without sacrificing quality. Collaborative Approach Axer Strategies takes a collaborative approach to marketing, working closely with you to understand your business goals and develop a tailored marketing strategy that aligns with your objectives. They value open communication and feedback, ensuring that you are fully involved in the marketing process. Scalable Solutions Whether you are a small startup or a large enterprise, Axer Strategies can provide scalable solutions that meet your marketing needs. They can adapt to changes in your business, ensuring that your marketing strategy remains relevant and effective over time. Digital Marketing Tools | Audits & Axer Strategies Reports DIGITAL MARKETING TOOLS AUDIT YOUR WEBSITE AND YOUR BUSINESS LISTINGS ACROSS THE INTERNET. Check your site’s SEO hygiene Search Engine Optimization hygiene: Conditions or practices conducive to maintaining digital website health. Search engine robots crawl everyone's site. If you want to rank for specific keywords or a particular topic, you've got to organize your website's information in an efficient and tidy way. That's good SEO hygiene. This website audit tool will identify surface-level issues, like duplicate content and broken links, as well as more technical issues, such as AMPs, HTTPS implementation, indexability, and more. Solving the issues not only increases your chances of ranking higher on Google and Bing, but helps ensure a positive user experience by increasing your website's speed and load time. Website SEO Audit Get a free website audit summary. Company First name Last name Email Website URL What is your website built on? I agree to submit and allow Axer Strategies to use the above-information pursuant to the company's Privacy Policy Submit Thanks for submitting! Your report will be sent to your email within 48 hours. Website Audit Use all of our marketing assessment tools to better understand where to start with your marketing strategy. Affiliate Links Advanced Reports Listing Audit Website Audit ROI Calculator Online Business Listin Audit ONLINE BUSINESS LISTING AUDIT Get a free business listing audit Company Email to send your report to: First name Last name Business Address Business Phone Number I agree to submit and allow Axer Strategies to use the above-information pursuant to the company's Privacy Policy Submit Thanks for submitting! Your report will be sent to your email within 48 hours. Consistency is key. Check if all of your business listings are correct and consistent. Just putting your info on your website isn't enough; Google uses multiple directories to cross-check and validate your business information. Making sure your information is consistent and correct across the internet improves your local SEO. This report will check your business data across various apps, search engines, maps, social networks, and directories like Google Maps, Bing Places, Yelp, TripAdvisor, Foursquare, and many more! LET'S GET STARTED Let's do this your way. When you're ready to take the next step for your brand, call, text, email, or connect with us on social media. info@axerstrategies.com 469-447-8858 Find us on LinkedIn View All Blog Posts (9) SEO Software: Digital Marketing Tech Stack Take a look inside for the best marketing technology and marketing tech software. Whether you’re an entrepreneur, a corporate marketing team, or a savvy side-hustler; launching a Search Engine Optimization (SEO) campaign for your website can be challenging and pricey, especially without dedicated human resources with coding experience. Search Engine Optimization (SEO) software, or organic search marketing software, has become a staple for digital marketers because it reduces the amount of time needed for manual keyword research, drastically increases accuracy as it relates to data analysis, and improves results overall with programming designed to guide users through improving website ranking, content and the performance of many digital marketing disciplines. Nevertheless, as Martech solutions grow to nearly 10,000, close to half (47%) of marketers agree that they are overwhelmed by technology (Source: Clevertouch). So in this blog article, Axer Strategies will walk you through our Top Marketing Tech Stack and our chosen SEO provider. We are here to offer your guidance on selecting the most effective SEO software on the market and to help get you up and running so you can better perform across your digital marketing efforts. Understanding the SEO Software Marketplace Search engines revolutionized how people find information daily, and they strive to put the best content at the forefront of a user's search. With the standards of the space in constant flux, keeping up with the best practices of SEO is a challenge. Search Engine Optimization software is designed to improve the ranking of websites in search engine results pages (SERPs) without paying the search engine provider for placement. SEO software – and understanding your website’s search data, traffic, and rankings – should be considered a “must-have” for any business owner, entrepreneur, and marketer. The most effective SEO tools not only deliver on the above, but they also provide invaluable insight into your competition. The best SEO tools not only offer competitor reports but also point you toward where competitors are creating opportunities for you! In addition, if you manage more than one website, SEO tools can help you track all major metrics (such as rankings and traffic) across multiple platforms at once, which allows you to quickly and efficiently monitor each site's performance country-by-country, region-by-region, or language-by-language all from one central location. What is Semrush? Video: What is Semrush? Digital Marketing Tool Explained How to use Semrush? Video: SemRush Tutorial for Beginners: Step-By-Step Guide to Using Semrush What is the difference between Semrush and Google Analytics? Can I use Semrush for free? Final Thoughts What is Semrush? Semrush is a leading online SEO software-as-a-service (SaaS) platform. With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms SEO experts and over 10 million users agree; Semrush is a critical tool for all those serious about online presence. Semrush will help you optimize your website and provide insight into what keywords are driving traffic to your competitors’ sites. And, Semrush informs more than your website’s optimization. While Semrush offers extensive features surrounding SEO (keyword research, rank tracking, link building), Semrush also offers features to enhance your Content Marketing (content creation, distribution, optimization), Market Research (market analysis, paid advertising), Advertising (PPC keyword research), Social Media Management and more. Internet marketers all over the world trust Semrush. It's used by a number of businesses, big and small. Major companies such as Apple, Amazon, Samsung, Forbes, IBM, and more use Semrush’s massive database of over 25.8 billion keywords and 808 million domains crawled . How to use Semrush? Semrush has tons of reports and features designed to help marketers climb the SERPs. Overall, it has proven to make a positive impact on your website performance, content marketing, market research, advertising, social media marketing and more. Semrush Academy offers users a learning destination for digital marketing in their offering areas. The Semrush blog offers tremendous theory and executional learning tutorials that you can follow step-by-step to help you grow your knowledge base. Not only do they have an extensive library of free videos and articles on their website but they also publish new content daily. Semrush’s YouTube channel also has extensive demos on how to use SEMrush cloud and other useful tips for beginners. With over 200+ videos published by the Semrush team covering everything from keyword research tools to competitor analysis tools, there is definitely something for everyone! What is the difference between Semrush and Google Analytics? The central difference between Semrush and Google Analytics is that Google Analytics is an internal service studying your own website, while Semrush is an external service studying other company’s websites. Basically, since you can’t get into another site’s internal statistics, Semrush offers the next best thing. Diving a bit deeper; Semrush Traffic Analytics is based on clickstream data that comes from multiple proprietary and 3rd party data sources, Semrush’s proprietary AI and machine learning algorithms. Google Analytics, on the other hand, gathers data directly from your website through a custom JavaScript tracking code that you (or the webmaster or site owner) placed within the code of the site. If you only want to analyze your own website traffic without comparing it with others, Google Analytics can offer that data. But there is no competitive analysis, no guidance, no advising on content. It is an analytical tool, solely. Can I use Semrush for free? Semrush offers a free plan with limited functionality that allows you to use their site for free for 14 days . After this period, you'll need to upgrade to one of their three main plans which begin at $139.95 monthly with a discount available for annual commitments. Semrush also offers custom packages by request as well as personal demos if you're interested in learning more about what they offer and how it works before committing to your purchase decision. Final Thoughts Semrush is an indispensable tool for any who needs their website to perform. There’s no need to reinvent the SEO wheel on repetitive tasks for your business. Unless the wheel is flat. That’s why we’re happy to share our Axer Tech Stack Affiliates like Semrush . Plus, you can follow Axer Strategies on LinkedIn for use case scenarios that are driving success for our clients. Finally, be sure to sign up for the Axer Strategies Marketing Mentorship email newsletter for access to our internal library of SOPs and exclusive tips and tricks on how to use your tech stack to achieve your marketing and web development goals. Audience Segments - Tips and Tricks on Google Ads That You’re Not Using To be successful on Google Ads, you need to know how to create the best ad groups with their own set of keywords and ads, as well as how to use bidding strategies such as manual CPC bidding and how to optimize for the right conversion. But even after you’ve mastered those techniques, there are still many tips and tricks you can use to get more out of your campaigns. Here are some of our favorite audience segments that you may want to use for targeting. 1) Target Audiences Based on Data from Google Analytics Did you know you can segment your audience based on your data in Google Analytics? If a lot of your customers or prospective customers come from Dallas, add a location-based segment to show these people ads while they’re browsing in Dallas, Texas. You can also create remarketing lists for people who have visited specific pages of your website. For example, if someone visits Try Now, put them into an audience list to show them ads after they leave your site. This is a great solution for capturing warm leads! What’s even better? Start with What Google Audience Segments Are: According to Google, "You can add audience segment targeting to ad groups and reach people based on who they are, their interests and habits, what they’re actively researching, or how they've interacted with your business." Read more about Audience Segments here. Then, watch this video by Ray Sawvell: As mentioned in the video above, there is a way for you to import audience templates other users have made! You can access that Google Analytics Solutions Gallery here and it looks like this: 2) Build Audiences Based on Competitor Data One of our favorite things about Google's Audiences tool is how powerful it is when used in conjunction with competitor data. The more data points you use in your audience targeting, the better. So, if you're looking to build an audience around visitors to a specific site, there's no better place to start than by pulling intel from your competition. Pulling data from a direct competitor should give you insights into what sort of visitors they attract—ideas for which types of people are visiting their site (e.g., geographic location or interests). Plus, knowing who your competitors are in general can be hugely beneficial when it comes to audience building—specifically in terms of identifying shared traits (e.g., similar keywords used in search) between their sites and yours. Under the “Expand audiences by also including” choose “People who browse websites similar to.” Enter your competitors’ websites or create a separate audience for each competitor’s website. 3) How To Take Advantage of Audience Data In general, building segments based on user data is pretty simple: input certain characteristics into the ad interface, select or create a new segment, apply it to an ad group or campaign. However, setting up custom audience segments can be a tricky task. Here are three tips for creating effective custom audience segments in Google Ads: Don't Focus Too Much On Audience Size: The number of people included in your segment is important to keep in mind when creating audience data segments; however, the quality of those visitors matters more than quantity. To build meaningful and responsive audiences, start with a small pool of highly-engaged users who have proven themselves valuable to your business (i.e., are likely to convert). Use Multiple Data Points to Make More Accurate Audiences: By adding other relevant audience criteria like browser type, time spent on site, or device targeting, you’ll give yourself more options for useful audiences as well as prevent overlap between segments. For example, if your company sells both men’s and women’s shoes online, add browsing history to determine gender. Test Your Audience Setup Before Going Live: Once you've finished creating audiences from multiple data points, test them out prior to activating them for real-world use. This will help minimize any issues that could arise due to overlap, unclear definitions of interests, or performance variances between different ads. If necessary, make adjustments at every step along the way and re-test each time. Doing so allows you to improve the effectiveness before going live with your audience segments. Allocate some time and even budget to test several options over a short period before deciding on what works best for you—you may find ways to make easy adjustments or optimizations before spending your budget. Keep these tips in mind while planning out how to implement custom audience segments into your strategy. In a search-driven economy, knowing how to use audience segments (and optimize them properly) is essential. To help businesses everywhere better leverage Google’s AdWords audience segmentation feature, Axer will review your current campaign and make recommendations for optimizing these segments. Contact us today to help optimize your Google Ads account. Send this article to your ads manager, we’d love to connect and solve your marketing problem. (To hear more about Axer's approach, you can read about us here.) Top Marketing Tech Stack for 2023 The Axer Strategies agency tech stack includes best-in-class marketing technology to manage your web development, content creation, search engine optimization, social media, graphic design, business development, and project management. At Axer, we've employed this SAAS suite to streamline the entire marketing and lead generation process to help us enhance results. Employing this tech stack also helped cut costs for the agency as it was reframing its operations during the last two years. By automating difficult, repetitive, or time-consuming marketing functions that are traditionally done by a marketing team member, Axer Strategies was able to pass along its cost-savings to its clients, helping create efficiencies beyond its own walls. If you're looking for ways to automate your internal processes, these are the tools we recommend: The Best Web Development Platforms · Website creation via Wix’s robust website builder. With access to 900+ strategically designed templates and advanced SEO and marketing tools, you can build your brand online in a time-saving, cost-effective manner. No knowledge of coding or open-source plugins required! · Customize your eCommerce store with Shopify, the number one eCommerce platform for all businesses. Shopify offers everything you need to start selling online immediately; quick and easy setup, secure shopping, and mobile-ready commerce, all with budget-friendly pricing. Search Engine Optimization Software & Keyword Generation · Whether it’s SEO, PPC, Social Media Marketing, or Content Marketing, SEMRush offers 50+ must-have marketing tools with subscription plans that fit your needs. USE SEMRush as a SERP tracker, site health checker, traffic analytics tool, backlink checker or, with 20B+ keywords, a keyword generation tool. AI-Powered Copywriting Tools · CopyAI is a talented, intuitive content marketing and copywriting tool powered by artificial intelligence. Whether working on your blog, social media content, online ads or landing pages, CopyAI makes affordable high-converting copy a reality applicable to every corner of the Internet. · Anyword is a content marketing tool powered by artificial intelligence that facilitates the creation of intriguing and persuasive articles and specializes in evergreen content that drives conversions. ChatGPT for Copywriting ChatGPT is a large language model that uses artificial intelligence to answer questions and generate text in natural language. As an AI language model, it can provide helpful insights, offer recommendations, or engage in casual conversations. There are both paid and free versions of ChatGPT available. The free version provides access to a limited range of functions, while the paid version offers more advanced features and capabilities. Users should consider their needs and intended usage when deciding between the two options. Graphic Design for Advertising · Canva is a free-to-use online graphic design tool. Use it to create social media posts, presentations, posters, videos, logos, and more. Launched in 2013, Canva recently reached the 100M User mark! · Fiverr is your outsourced marketplace for design. Connect to freelancers with proven experience using Fiverr’s Rising Talent badge or find the perfect professional for your job quickly and easily using Fiverr’s quality smart algorithm tool. Lead & Call Tracking Software · CallRail is a call tracking and marketing analytics platform that helps businesses understand which campaigns are driving inbound leads via calls, texts, forms, and/or chats. Check your statistics online and in real-time. · Seamless AI is a marketing intelligence platform to find and develop sales leads. It makes it easy to find people, get emails and phone numbers, and use insights to build relationships. Seamless AI data can import directly into your CRM (Customer Relationship Management) software. Project Management for Marketing · Monday.com continually ranks among the best project management softwares because of its versatility, scalability, affordable price tag, and impressive features. Plan, manage, and collaborate on any project, from basic projects to complex portfolio management, teams deliver more efficiently with monday.com. · Asana is a simple project management solution built to help your team reach its goals. Track tasks, define workflows, and plan, organize, and manage your team's work, from start to finish. Bookkeeping & Payroll Tools · Gusto is a full-service payroll, HR, and benefits platform serving over 100,000 small businesses nationwide. Gusto provides solutions for employee benefit plans in over 38 states. Gusto is also a completely cloud-based platform that offers software integrations with platforms like Xero and QuickBooks. · From simple income and expense tracking to powerful cash flow management and reporting, Intuit by QuickBooks is a full-featured business and financial management suite customizable to the needs of any size business in order to keep your finances organized. Vacation Rental Software for Marketing They offer a great, affordable solution for vacation rental owners and property managers. With your new vacation rental software, you'll enjoy: Designing a beautiful and optimized website for your growing business Managing all reservations from one place Accepting secure credit card payments and online bookings Synchronizing availability calendars with your external booking channels (Booking.com, Airbnb, etc.) … and much more! You can sign up for their FREE 7-day trial here to get the ball rolling. Start building your Top Marketing Tech Stack today! Contact us to get the latest recommendations for your top marketing tech stack! View All Services (2) Free Marketing Consultation This 30-minute FREE consultation will be structured in the following format: - 5-minute intros - 15-minute marketing questionnaire + brainstorm - 10-minute review, Q&A, and next steps To make this the most efficient call, please come prepared to answer the following questions: What is your business, and who is your target audience? How do you make sales now, and what is the value of one new customer (on average)? What marketing have you tried in the past, and what do you think you need? We are excited to meet with you. Feel free to email me if you have any questions before our meeting. Best, David Estrada david@axerstrategies.com Axer Strategies & Estrada Marketing 1 Hour Marketing Consulting Call Unleash the potential of your business with a 1-hour marketing consulting call from Axer Strategies. Join David Estrada for valuable insights, brainstorming sessions, and personalized Q&A to help define the path to your business success. Discover new strategies and unlock the full potential of your business today. View All Products (8) Canva Training Video Guide: Making a Design & Step-by-Step PDF Onboarding Course $34.99 Add to Cart Canva Training Video - Beginner's Guide & Step-by-Step PDF - Onboarding Course $34.99 Add to Cart The Not Boring - Meta Description Checklist $0.00 Add to Cart View All Forum Posts (3) Forum rules In General Discussion · June 12, 2024 We want everyone to get the most out of this community, so we ask that you please read and follow these guidelines: Respect each other Keep posts relevant to the forum topic No spamming 0 0 0 Introduce yourself In General Discussion · June 12, 2024 We'd love to get to know you better. Take a moment to say hi to the community in the comments. 0 0 0 Welcome to the Forum In General Discussion · June 12, 2024 Share your thoughts. Feel free to add GIFs, videos, hashtags and more to your posts and comments. Get started by commenting below. 0 0 0 View All

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